Partner And Product Marketing Contractor

Summary

Join G2, the leading software marketplace, as a Marketing professional to spearhead the go-to-market strategy for strategic tech integration and co-marketing partners. This 7-8 month contract role focuses on driving partner marketing programs, executing annual strategies, and collaborating with internal and external stakeholders. You will be responsible for launching new features and integrations, maintaining partner relationships, and developing co-marketing plans. The ideal candidate possesses 6+ years of B2B technology partner marketing experience and a proven track record of driving growth. G2 offers generous benefits including flexible work, ample parental leave, and unlimited PTO.

Requirements

• You are a passionate individual who is eager to contribute to team growth and foster a collaborative environment
• You have 6+ years experience with integration and partner marketing in a B2B technology setting
• Proven success driving growth in an increasingly active and competitive space by reaching customers and prospects where they are with unique approaches to depicting joint-value propositions in marketing campaigns
• This role is a champion and a builder excited about executing an existing marketing strategy and process - in partnership with our marketing, partnerships, and product colleagues
• The ideal candidate is comfortable operating at highly strategic and tactical levels, switching between them effortlessly

Responsibilities

• Execute launches and align internally on marketing partner integrations and features in integration products, including joint-value proposition messaging and full-funnel GTM plans. Identify level of promotional visibility for proposed partnership in order to align launch activities to business impact
• Collaborate with partners to develop co-marketing plans that effectively promote a partner-led launch
• Work closely with product team to ensure integration meets user requirements and G2 brand standards; develop and deploy enablement assets to align with sales priorities
• Technical details and value proposition are translated into marketing and sales materials to communicate value to external audiences
• Measure and report on the impact of the launch, including shared learnings for future launches
• Maintain relationships with marketing counterparts at partner organizations, ensuring G2 is positioned as a valued partner and invited to participate in high-impact initiatives
• Provide recommendations on where bringing in partnerships can add value to our overall go-to-market message and work closely with the product marketing peers to weave integrations into overall G2 marketing campaigns
• Partner with event and demand generation teams to develop and execute a regional, G2-hosted event series in co-sponsorship with top 3 strategic partners
• Co-develop, in collaboration with the partnership team, programs for new G2 partnership models, expanding G2’s scale to support integrations with new businesses and industries Create and maintain internal and external documentation for partner program
• Prepare materials for partner program as needed, expanding G2’s visibility in the B2B technology ecosystem
• Partner with cross-functional partners in G2 events, demand generation, and field marketing to develop, circulate, and launch G2 events that involve partner co-sponsorship
• Evaluate, vet, negotiate contracts, and secure sponsorships for partner events, and subsequently execute pre-, during, and post-event tasks to ensure success
• As needed, support internal and external partners  with building materials, creating co-marketing plans, creating or refining messaging, and being a trusted advisor in additional partner marketing related responsibilities

Benefits

• Flexible work
• Ample parental leave
• Unlimited PTO