Product Marketing Manager

Summary

Join Avetta as a Product Marketing Manager to promote supply chain risk, sustainability, due diligence, and compliance solutions. This role focuses on positioning offerings in supply chain and third-party business risk management, encompassing areas like adverse media, financial risk, cybersecurity, and labor standards. You will be the expert on client and supplier needs, shaping product strategy, driving go-to-market execution, and enabling sales success. Collaboration with Product, Sales, Customer Success, and Marketing teams is key to crafting messaging, launching initiatives, and boosting solution adoption. A hybrid schedule (3 days in office, 2 days remote) is required if within commuting distance of an office; remote work may be considered otherwise. This is an impactful opportunity for those passionate about workplace safety and supplier performance.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 3+ years of relevant experience in product marketing, or go-to-market roles
• Strong collaboration skills and proven ability to work effectively across departments including Product, Sales, and Customer Success
• Excellent written, visual, and verbal communication skills, including PowerPoint and presentation capabilities
• Comfortable using modern collaboration tools (e.g., Teams, Figma, etc.)
• Self-starter with the ability to manage multiple projects in a fast-paced environment

Responsibilities

• Develop a deep understanding of sourcing, vendor management, supplier compliance, supply chain excellence personas, their challenges, and their compliance and safety needs
• Create high-impact messaging and content that resonates with target audiences and supports integrated marketing campaigns, sales efforts, and thought leadership
• Partner with Product, Advisory, and cross-functional teams to plan and execute successful go-to-market strategies for product updates and new releases
• Develop and maintain sales tools, playbooks, competitive battle cards, and training resources to support revenue growth and improve pipeline conversion
• Define and track KPIs for campaigns and launches, analyze effectiveness, and recommend data-driven improvements

Preferred Qualifications

• Experience with Avetta or other Supply Chain Risk Management, Contractor Safety, or Worksite Compliance platforms
• Background in marketing solutions related to Supplier Sourcing, Supplier Risk, Health & Safety, or Third-Party Risk Management (TPRM)
• Familiarity with industry dynamics in Construction, Energy, Manufacturing, Utilities, Oil & Gas, or related sectors
• Experience developing video based product marketing assets