Product Marketing Manager

Summary

Join CompanyCam as a Product Marketing Manager (PMM) to develop and execute go-to-market strategies that drive revenue growth. You will be the strategic link between product, marketing, sales, and customer success teams, ensuring alignment on product launches and positioning. Responsibilities include owning go-to-market strategies, leading cross-functional teams, crafting compelling messaging, defining launch goals and metrics, researching market trends, creating enablement materials, partnering with revenue teams, collaborating on adoption and retention efforts, tracking campaign performance, and providing strategic input to product and growth teams. The ideal candidate will have 3-5 years of B2B SaaS product marketing experience, proven success in product launches, familiarity with various marketing tools, data-driven decision-making skills, and a Bachelor's degree in a relevant field. CompanyCam offers a competitive salary ($90,000-$100,000), equity, and other benefits.

Requirements

• 3-5 years of experience in B2B SaaS product marketing, growth, or enablement, and a deep understanding of the SaaS buyer journey and product lifecycles
• Proven experience executing product launches and managing go-to-market initiatives
• Familiarity with tools such as Metabase, Zapier, Amplitude, Salesforce, etc
• Comfortable using data to drive decisions and validate positioning

Responsibilities

• Own and execute go-to-market strategies that align with company goals and drive customer adoption
• Lead and align cross-functional teams and project across Product, Marketing, Sales, and Customer Success to ensure successful launches
• Craft compelling messaging that highlights product value and resonates with target audiences
• Define launch goals, success metrics, and post-launch evaluation frameworks
• Research market and user trends and communicate insights to be actionable to cross functional partners
• Create enablement materials like pitch decks, battlecards, and objection handling guides
• Partner with revenue teams to drive sales performance and impact ARR
• Collaborate with Lifecycle Marketing to support adoption, retention, and upsell efforts
• Track campaign performance using tools like Metabase and Amplitude, and optimize accordingly
• Provide strategic input to product and growth teams based on customer and market research

Preferred Qualifications

Bachelor's degree in business, marketing, communications, or advertising preferred

Benefits

• This is a salaried position at CompanyCam
• The salary range for this position is $90,000 - $100,000 per year and is based on experience
• We also offer meaningful equity and other benefits