Partner Growth Marketer

Summary

Join Workleap as a Partner Growth Marketer to lead high-impact partner marketing initiatives and supercharge revenue for ShareGate, our flagship product. Reporting to the Director of Growth Marketing, you will build a scalable, partner-led growth engine, collaborating with the Director of Partnerships and the channel team. This role offers the chance to shape a new initiative from the ground up, turning strategy into execution and delivering measurable impact. You will craft and launch integrated channel marketing strategies, use performance data to fine-tune campaigns, and collaborate between Marketing and Partnerships teams. You will also lead co-marketing with Managed Partners, reignite Transactional Partners, and help launch and evolve our Partner Program. Finally, you will manage budgets, define KPIs, and track revenue and pipeline performance.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience in channel or partner marketing—ideally in SaaS or IT
• Strong grasp of partner ecosystems and indirect sales models
• Track record of building marketing programs that drive measurable revenue
• Excellent communicator with cross-functional collaboration chops
• Strategic thinker with a love for digging into data
• Proficiency with tools like marketing automation platforms, CRM/PRM systems, Nearbound tools, and analytics suites
• Creative problem-solver who loves testing, iterating, and improving

Responsibilities

• Drive revenue through partner-led growth
• Craft and launch integrated channel marketing strategies that accelerate pipeline, boost conversion, and drive partner-led deals
• Use performance data to fine-tune campaigns and increase partner contribution to revenue
• Be the bridge between Marketing & Partnerships
• Own the collaboration between Channel and Marketing teams to align goals, remove blockers, and move faster
• Match the right resources and campaigns to partner needs and opportunities
• Lead co-marketing with Managed Partners
• Build impactful co-branded initiatives—think webinars, events, campaigns, case studies, and more
• Deepen strategic relationships that boost visibility and pipeline
• Reignite Transactional Partners
• Launch targeted campaigns to activate and engage lower-volume or inactive partners
• Increase the number of actively selling partners and accelerate their velocity
• Help launch and evolve our Partner Program
• Support the development and rollout of ShareGate’s Partner Program
• Align program design with business goals to maximize partner engagement and success
• Own the partner portal experience
• Keep the portal fresh, useful, and easy to navigate
• Drive adoption with the right tools, content, and engagement strategies
• Measure what matters
• Define KPIs and track revenue, pipeline, and marketing impact from channel efforts
• Use insights to double down on what’s working
• Manage budgets with impact
• Optimize spend for maximum ROI across campaigns and partner initiatives
• Sync with the Channel team to prioritize joint initiatives
• Launch or refine co-marketing campaigns with key partners
• Activate or re-engage Transactional Partners with targeted outreach
• Analyze partner-driven pipeline performance and adjust tactics
• Test new portal content or features to improve partner experience
• Support the evolution and rollout of our Partner Program

Benefits

#LI-Remote