Partnership Marketing Manager

Summary

Join Somnia, a fast and cost-effective EVM-based blockchain, as a Partnership Marketing Manager. You will play a crucial role in expanding our partner network by forging and deepening relationships with strategic collaborators. Your responsibilities include developing and executing partnership marketing initiatives, managing partner relationships, leading co-marketing campaigns, and collaborating with cross-functional teams. Success in this role requires a deep understanding of the Web3 ecosystem and proven experience in partnership marketing within the Web3, blockchain, or gaming sector. You will be responsible for daily engagement with partners, primarily through Telegram, and ensuring prompt and attentive support. This position demands strong communication, project management, and interpersonal skills.

Requirements

• Minimum 3 years of experience in partnership marketing, business development, or related roles within the Web3, blockchain, or gaming sector
• Proven track record of developing successful B2B partnerships that drive measurable results
• Strong project management skills with an ability to own initiatives from ideation to completion
• Excellent communication and interpersonal skills, capable of building rapport and trust quickly
• Deep familiarity with the Web3 ecosystem, including blockchain projects, decentralized applications, and NFT/metaverse platforms
• Comfortable navigating the unique partnership dynamics and community expectations prevalent in the crypto and blockchain space

Responsibilities

• Lead partnership marketing across the Web3, blockchain, NFT, Metaverse, and gaming landscapes
• Develop a systematic approach for evaluating potential partnerships, considering strategic alignment, audience fit, and long-term mutual value
• Serve as the primary point of contact for key partners, maintaining ongoing dialogue through Telegram and other platforms
• Establish trust and foster strong rapport, ensuring partners feel supported, informed, and valued
• Proactively manage partner expectations, anticipating needs, and resolving issues promptly
• Lead the planning, coordination, and execution of co-marketing campaigns with partners
• Collaborate closely with internal marketing teams such as Growth Marketing, Community, Content, and Design to ensure unified messaging and seamless campaign rollouts
• Track and report on campaign performance, leveraging insights to optimize future initiatives and enhance partner outcomes
• Work hand-in-hand with the Growth Marketing Manager and Community Lead to integrate partnerships into broader growth, community engagement, and influencer strategies
• Communicate partner-related updates and insights across the organization, ensuring all teams understand the strategic value and operational status of each partnership
• Stay informed about the evolving Web3 landscape, identifying emerging trends, potential collaborative opportunities, and innovative ways to drive value through partnerships
• Leverage cutting-edge tools, platforms, and distribution channels to maximize partnership impact and ROI
• Remain active in key communication channels (particularly Telegram) to provide timely responses, updates, and solutions
• Represent Somnia’s interests professionally, proactively, and positively in all partner-facing interactions

Preferred Qualifications

• Likable, approachable personality with a strong sense of responsibility and ownership
• Adaptable, solution-oriented, and proactive in managing evolving partner needs
• Committed to daily engagement through Telegram and other communication tools, ensuring partners receive prompt and attentive support