Marketing Manager, Partnerships

Summary

Join Laka, a fast-growing insurance company, as a Marketing Partner driving growth across partnerships, events, and campaigns. This dynamic role blends B2B2C and B2B marketing to create impactful campaigns. You will craft and execute marketing plans for strategic partnerships, manage demand generation and product marketing, elevate the pitching process, and manage event experiences. The ideal candidate possesses proven marketing experience, CRM expertise, and product marketing skills. Laka offers a remote-first work environment, share options, a bonus scheme, generous paid time off, a pension plan, private medical insurance, and various other perks.

Requirements

• Proven track record in marketing, particularly in partnership-driven environments
• A strong grasp of CRM tools and expertise in designing engaging email workflows
• Solid experience in product marketing, from messaging to execution
• Ability to manage multiple workstreams while keeping an eye on the big picture

Responsibilities

• Craft and execute marketing plans for strategic partnerships, including launch strategies, customer engagement, collaborations, case studies, and promotions
• Position offerings for maximum impact across B2B2C and commercial audiences by highlighting competitive advantages, crafting compelling narratives, building channel awareness, creating conversion campaigns, and delivering engaging product-focused content
• Assist in crafting and designing impactful pitches
• Manage projects related to pitching with precision and expertise
• Leverage best practices to streamline pitch processes and maintain a polished pitch deck library
• Organise and execute the company presence at 3+ major annual events
• Provide ad hoc support for partner-led events to maximise visibility and engagement

Preferred Qualifications

• Knowledge of how and why organisations develop strategic partnerships
• Additional language skills to enhance global outreach
• A passion for cycling or related industries

Benefits

• Remote-first way of working
• Share options
• Company bonus scheme (5% of base salary annually if company hits targets)
• Annual leave - 25 days holiday (plus bank holidays), with the option to roll over up to 5 days per year
• Pension scheme - Laka pays 3% of your base salary into your pension
• Private medical insurance (with option to add partners & dependants)
• Home set-up allowance (£200 budget plus choice of equipment)
• Lunch on us (£15 every first Wednesday of the month)
• Company-wide events
• Monthly socials
• Laka swag
• Laka credit (£10 per month towards insuring your bike(s) plus cycling industry discounts)
• Mental health support (unlimited support via Spill, including one-to-one therapy sessions)