Partnerships Marketing Manager

Summary

Join Laka, a fast-growing insurance company, as a Marketing Partner driving growth across partnerships, events, and campaigns. This dynamic role requires fluency in English and French/German/Dutch. You will craft and execute marketing plans for strategic partnerships, manage demand generation and product marketing, elevate the pitching process, and manage event experiences. The ideal candidate possesses proven marketing experience, CRM expertise, and product marketing skills. Laka offers a remote-first work environment, share options, a company bonus scheme, generous paid time off, a pension scheme, private medical insurance, and various other perks.

Requirements

• You speak native/ fluent English and French/ German/ Dutch
• Proven track record in marketing, particularly in partnership-driven environments
• A strong grasp of CRM tools and expertise in designing engaging email workflows
• Solid experience in product marketing, from messaging to execution
• Ability to manage multiple workstreams while keeping an eye on the big picture

Responsibilities

• Craft and execute marketing plans for strategic partnerships, including
• Launch strategies: Drive successful go-to-market plans through PR, landing pages, and onboarding flows
• Customer engagement: Design CRM campaigns and email flows that captivate audiences
• Collaborations: Create innovative online and offline partner activations
• Case studies: Showcase partnership success stories to inspire confidence and attract new opportunities
• Promotions: Amplify partner brands with smart, synergistic campaigns
• Position our offerings for maximum impact across B2B2C and commercial audiences
• Differentiation: Highlight competitive advantages and tell the story of our unique value
• Messaging: Use data and research to craft compelling narratives that resonate
• Channel growth: Build awareness, instil confidence in partner channels, and drive sustained growth
• Conversion: Create funnel-nurturing campaigns that move leads from interest to action
• Content strategy: Deliver engaging product-focused content through websites, email, webinars, and more
• Elevate our pitching process to new heights with standout storytelling and visuals
• Assist in crafting and designing impactful pitches that seal the deal
• Manage projects related to pitching with precision and expertise
• Leverage best practices to streamline pitch processes and maintain a polished pitch deck library
• Make every event count by delivering seamless and impactful experiences
• Organise and execute our presence at 3+ major annual events
• Provide ad hoc support for partner-led events to maximise visibility and engagement

Preferred Qualifications

• Knowledge of how and why organisations develop strategic partnerships
• Additional language skills to enhance global outreach
• A passion for cycling or related industries—it’ll give you a leg up in understanding our audience and brand ethos

Benefits

• Remote-first way of working - you choose whether you work from home or our beautiful offices in London & Bristol (we have no minimum expectation of how many days you come in, although we'd love to see your friendly face!)
• Share options - we want you to be rewarded for Laka's success - everyone in the business is granted share options when they join
• Company bonus scheme - if the company hits its targets, you'll get a cash bonus of 5% of your base salary annually
• Annual leave - 25 days holiday (plus bank holidays), with the option to roll over up to 5 days per year
• Pension scheme - Laka pays 3% of your base salary into your pension to help you save for the future
• Private medical insurance - we’ll give you individual private cover, with the option to add partners & dependants too (at a small cost)
• Home set-up allowance - in addition to letting you choose the kit you want (MacBook or Windows laptop, plus additional equipment like screens, keyboard, etc), we'll also give you a one-off budget of £200 to get anything else you want in order to make your homeworking environment a comfortable place to be
• Lunch on us - £15 every first Wednesday of the month to enjoy lunch on Laka - pop out locally with people in the office, or order-in at home, the choice is yours
• Company-wide events - we love getting everyone together as much as possible - expect regular events throughout the year, for team building, bonding, and general good old-fashioned fun!
• Monthly socials - as if quarterly company events weren't enough, we also give each office a budget for a monthly social activity (think anything from low-key dinner & drinks through to adventure golf, paddleboarding, bowling, electric darts, trampoline parks and more!)
• Laka swag - we'll give you some lovely Laka kit to get you started, including a jumper & t-shirts so you can feel (& look) like part of the family
• Laka credit - for all you cyclists, we'll give you £10 credit per month towards insuring your bike(s) with us - plus give you access to a bunch of cycling industry discounts
• Mental health support - unlimited support via Spill, including one-to-one therapy sessions