Patient Marketing Analytics Lead

Summary

Join Care Access as a Patient Marketing Analytics professional and play a pivotal role in driving data-driven decisions within the healthcare sector. You will leverage expertise in media mix modeling, database marketing, data analysis, and optimization strategies to assess marketing channel effectiveness, target audiences through healthcare databases, and collaborate with teams to refine strategies. This remote US-based position requires strong analytical skills, proficiency in statistical and data visualization tools, and excellent communication abilities. A bachelor's degree and at least 3 years of experience in a data role are required, with an advanced degree preferred. The role involves less than 10% travel. Care Access offers a comprehensive benefits package for full-time US employees, including paid time off, health insurance, retirement plan, and more.

Requirements

• Proven experience in marketing analytics with a focus on healthcare
• Strong proficiency in media mix modeling and database marketing
• Proficient in statistical analysis tools (e.g., R, Python) and data visualization tools (e.g., Tableau)
• Capability to adapt to evolving industry trends and changes in data analytics technologies
• Excellent communication and presentation skills, with the ability to translate complex analytical findings into actionable insights
• Bachelor’s degree in marketing, Business, Statistics, or a related field; advanced degree preferred
• At least 3 years of experience in a data role

Responsibilities

• Develop and implement robust media mix models to analyze the effectiveness of various marketing channels in the healthcare sector
• Evaluate and optimize advertising spend across digital, traditional, and emerging media platforms
• Leverage healthcare databases to segment and target specific audiences, ensuring personalized and relevant marketing communications
• Collaborate with cross-functional teams to develop and execute database-driven marketing campaigns
• Conduct in-depth analysis of marketing performance data to identify trends, patterns, and opportunities
• Generate regular and ad-hoc reports to communicate key insights and actionable recommendations to stakeholders
• Help setup and analyze A/B test
• Identify optimization opportunities doing web, customer, and channel analytics
• Collaborate with marketing teams to refine and optimize campaigns based on data-driven insights
• Provide recommendations for continuous improvement of marketing strategies, ensuring alignment with organizational goals
• Work closely with internal teams, including marketing, sales, and IT, to gather and integrate relevant data for analysis
• Collaborate with external vendors and partners to enhance data capabilities and access additional insights
• Utilize advanced analytics tools, statistical techniques, and data visualization tools to extract meaningful insights and trends
• Stay updated on industry best practices and emerging technologies in marketing analytics

Preferred Qualifications

Advanced degree

Benefits

• PTO/vacation days, sick days, holidays
• 100% paid medical, dental, and vision Insurance. 75% for dependents
• HSA plan
• Short-term disability, long-term disability, and life Insurance
• Culture of growth and equality
• 401k retirement plan