Performance Marketing Manager

Summary

Join Immunefi, a leading bug bounty platform protecting Web3's future, as their Performance Marketing Manager. You will spearhead lead generation and revenue growth by developing and executing data-driven digital marketing strategies. This role demands expertise in B2B SaaS and Web3, focusing on paid campaign optimization and maximizing ROI across various platforms. Success requires strong analytical skills, conversion optimization experience, and proficiency in media buying. If you thrive in a fast-paced environment and possess these skills, we encourage you to apply. Immunefi offers a fully remote work environment with a flexible schedule and the opportunity to contribute significantly to a rapidly growing company in a dynamic market.

Requirements

• 3+ years of experience in performance marketing, preferably in B2B SaaS and Web3
• Expertise in Google Ads, LinkedIn Ads, Twitter Ads, and Web3 media buying
• Strong analytical skills with experience in A/B testing, budget management, and CRO
• Hands-on experience with Google Analytics, Mixpanel, HubSpot, or similar tools
• Ability to manage and optimize marketing budgets for maximum impact
• Strong understanding of SEO principles and how they integrate with paid marketing
• Excellent communication and collaboration skills

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive customer acquisition, lead generation, and revenue growth
• Optimize website and landing pages to improve conversion rates
• Work closely with design and development teams to lead funnel conversion rate optimization tactics
• Manage and optimize paid marketing campaigns across Google Ads, LinkedIn, Twitter, and Web3-specific platforms
• Execute media buying strategies, including programmatic and direct placements, to reach Web3 and SaaS audiences
• Conduct A/B testing to continuously refine ad performance and improve conversion rates
• Track campaign performance, analyze key metrics, and optimize strategies to maximize ROI and marketing efficiency
• Manage performance marketing budgets, ensuring optimum utilization of marketing budget
• Generate and present performance reports and insights to the marketing leadership team
• Work with the content marketing team to align paid strategies with SEO efforts for greater visibility
• Liaise with sales, product, and marketing teams to align campaigns with overall business objectives
• Support product launches and promotional campaigns with targeted performance marketing strategies

Preferred Qualifications

• Previous experience with Web3 marketing platforms, blockchain advertising, or crypto-native audiences
• Understanding of decentralized advertising models, token incentives, and NFT marketing
• Experience in multi-channel attribution and customer journey analytics

Benefits

• 100% remote-first work environment, flexible schedule
• Autonomous work environment with trusting, smart, reliable team members
• An opportunity to be building an early-stage company in a dynamically evolving market and industry
• An opportunity to build your own path in the company as we continue to evolve and grow
• A global market (it’s fun to meet people from all over the world every day!)
• A chance to make impact and participate in building and securing the ecosystem for smart contracts and the future of money (we’re protecting over $100B in user funds)