Senior Performance Marketing Manager

Summary

Join Oyster, a global employment platform revolutionizing the job market, as a Senior Performance Marketing Manager. Lead and execute performance marketing strategies across various channels, including Google Ads and affiliate networks, to drive customer acquisition and revenue growth. You will oversee campaign optimization, collaborate with cross-functional teams, and manage budgets. This fully remote position requires 6+ years of B2B performance marketing experience and expertise in PPC and affiliate marketing. Oyster offers a comprehensive benefits package including paid time off, mental health support, a wellbeing allowance, flexible parental leave, and a work-from-home stipend. The ideal candidate is data-driven, analytical, and possesses excellent communication skills. Oyster is committed to diversity and inclusion, encouraging applications from all qualified individuals.

Requirements

• 6+ years in B2B performance marketing, demand generation, or growth marketing, preferably in SaaS or tech industries
• Expertise in search engine marketing and a solid understanding of full-funnel performance marketing channels, including platforms like Meta and LinkedIn
• Ability to forecast opportunities based on budget and analyze performance metrics such as CAC, LTV, and CPC
• Excellent written and verbal communication abilities, with the capability to present ideas clearly to team members and stakeholders
• Experience working in a global, distributed team environment is preferred
• Familiarity with tools like Salesforce and Looker to drive data-informed decisions; experience with multi-touch attribution tools is a plus
• Hands-on experience managing six-figure budgets and optimizing resource allocation for maximum efficiency
• Strong ability to manage multiple priorities and meet deadlines in a fast-paced environment
• A reliable home internet connection (or be able to get one)
• Fluent English language skills

Responsibilities

• Lead the creation and execution of performance marketing strategies across channels such as Google Ads, Bing Ads, affiliate networks, and programmatic display to drive customer acquisition and revenue growth
• Oversee the design, execution, and continuous optimization of PPC campaigns, ensuring alignment with brand standards and performance objectives
• Develop initiatives to engage prospects throughout the sales funnel, collaborating with sales and web teams to enhance lead conversion rates and improve landing page performance
• Monitor key metrics, analyze campaign performance, and provide actionable insights to inform decision-making and strategy adjustments
• Work closely with Sales, Product Marketing, and Operations teams to ensure cohesive messaging, effective lead follow-up, and alignment on account strategies
• Develop budget forecasts, allocate resources efficiently, and report on budget utilization to maximize ROI
• Keep abreast of industry developments, algorithm changes, and best practices to maintain competitive campaign performance

Benefits

• Work from anywhere: Oyster is a borderless, HQ-less company. As long as your work gets done on time, your team has the support they need, and you're authorized to work where you live, the world is truly your Oyster
• Paid time off: We’re all about taking breaks—we all need it. Oyster provides employees with 40 days off each year, which includes public/bank holidays and vacation/holiday leave (unless your country mandates more)
• Mental health support: We consider your mental health a top priority. We offer access to Plumm , a mental well-being service, to support your mental health
• Wellbeing allowance: Each month, Oyster will top up your ThanksBen wallet with a wellbeing allowance. You can get pretty much anything that your heart desires! ThanksBen offers a wide array of options for spending your wellbeing allowance. Check out their benefits catalogue here for inspiration
• Flexible parental leave: Families are created in lots of different ways. Our parental leave policy applies to all employees who are becoming parents, regardless of how they become a parent. Oysters are eligible for a minimum of three months of paid parental leave and your job will be held for 12 months (or longer if required by local jurisdiction)
• WFH stipend: Stipend to spend on your laptop and any other equipment you need for your home office; we'll get you up and running in no time!