Performance Marketing Lead

Summary

Join Emma – The Sleep Company as a Marketing Topic Lead in Shanghai, China! In this role, you will develop and execute marketing strategies for the Taiwan and Hong Kong markets, overseeing key channels like digital, social media, and performance marketing. You will also lead and mentor a marketing team, optimizing the customer journey, and identifying growth opportunities. This position requires at least 6 years of performance marketing experience, including 2 years in a leadership role, and proficiency in various marketing platforms and tools. Strong analytical and communication skills in English and Mandarin Chinese are essential. Relocation to Shanghai is required.

Requirements

• Be willing to relocate to Shanghai, China
• Have a minimum of 6 years of experience in performance marketing and influencer marketing, with a demonstrated track record in developing and implementing successful marketing strategies
• Have a minimum of 2 years of experience in a leadership role, preferably in managing and motivating a high-performing marketing team
• Demonstrate a proficiency in various marketing platforms and tools, including digital marketing, social media, content management systems, and analytics tools
• Have strong analytical skills to interpret marketing data and make informed decisions
• Have exceptional communication skills, both written and verbal, with proficiency in conveying marketing strategies and results to team members and stakeholders in English and Mandarin Chinese
• Have the ability to thrive in a fast-paced, dynamic environment and respond effectively to shifting priorities; showing flexibility and adaptability to meet new challenges and embrace changes in the market or within the company

Responsibilities

• Work with the country manager and key stakeholders to build a marketing strategy and marketing mix tailored to the Taiwan and Hong Kong market, focusing on long-term growth objectives
• Oversee and optimize key marketing channels, including digital, social media, email, content, traditional advertising, and performance marketing. Regularly review, audit, and plan strategies to ensure high ROI and channel effectiveness
• Identify and pursue growth opportunities across both existing and new channels to expand the business. Drive performance marketing initiatives as the primary media buyer, ensuring efficiency and results
• Define and implement the customer journey strategy, enhancing the effectiveness of the marketing funnel and ensuring an aligned experience from awareness to conversion
• Lead, mentor, and develop the Taiwan marketing team, fostering a collaborative and high-performing environment. You will upskill the team in the latest marketing techniques to ensure superior results and continuous improvement
• Build and refine processes to detect points of improvement early on and take corrective action to optimize campaign performance