Performance Marketing Lead

Summary

Join Syarah, a company revolutionizing car buying in Saudi Arabia, offering a fully digital experience. As the Performance Marketing Lead, you will oversee all digital performance marketing, maximizing ROI across various paid channels. You will manage and mentor a team, collaborate with other departments, and build media plans with multi-million SAR budgets. Responsibilities include campaign development, KPI management, and continuous optimization. The ideal candidate has 5+ years of digital marketing experience with proven success in paid performance channels and fluency in Arabic. Remote work options are available.

Requirements

• 5+ years in digital marketing with a strong background in paid performance channels
• Hands-on experience managing campaigns in Google Ads, Meta, Snapchat, and TikTok
• Proficient in Google Analytics, attribution tools (e.g., Adjust), Mixpannel, Looker Studio, and campaign dashboards
• Strong analytical and problem-solving skills
• Fluent in Arabic

Responsibilities

• Develop and own the performance marketing campaigns across Google Ads, Meta, TikTok, Snapchat, and other relevant platforms
• Manage and mentor the paid media team to deliver against KPIs (CPL, ROAS, CPO, conversions)
• Collaborate with product, analytics, and Martech teams to ensure accurate tracking, attribution, and funnel optimization
• Build media plans aligned with monthly and quarterly targets; manage multi-million SAR budgets effectively
• Continuously test and optimize ad creatives, bidding strategies, and audience segments
• Report weekly/monthly performance results to marketing leadership, with actionable insights and recommendations

Preferred Qualifications

• Proficiency in using AI and building AI agents is a plus
• Automotive, e-commerce, or marketplace industry experience is a plus

Benefits

The vacancy can be either on-site in Jordan or remote from outside the country