Performance Marketing Manager

Summary

Join Compose.ly, a leading SEO and content marketing agency, as their Performance Marketing Manager. You will spearhead the development and execution of a new PPC service offering for clients, while also managing Compose.ly's internal paid media strategy across platforms like Google Ads, Bing, and paid social. This role demands strategic thinking and hands-on execution, requiring you to build a new service from the ground up, manage client accounts, and optimize campaigns for maximum ROI. You will collaborate with various teams, create marketing materials, and document processes for scalability. Success in this position hinges on your ability to drive performance, analyze data, and communicate effectively. The ideal candidate possesses extensive experience in paid media management, a strong analytical mindset, and a collaborative spirit.

Requirements

• 3–5+ years of hands-on experience managing paid media campaigns across several platforms including but not limited to: Google, Microsoft, Youtube, and Meta
• Proven track record of driving performance (leads, sales, or revenue) through paid digital media
• Highly analytical mindset with deep familiarity using platforms like Google Analytics, Google Tag Manager, Looker Studio, or similar
• Excellent written and verbal communication skills
• Self-starter mentality with comfort working in a fast-paced, startup environment
• Highly collaborative and likes working as part of a team. Enjoys educating people on the value and how-to behind paid media
• Agency experience or experience consulting clients directly
• Background in content marketing or SEO
• Familiarity with B2B SaaS or service-based business models

Responsibilities

• Lead the end-to-end execution of Compose.ly’s new paid media service: turning an established vision into launch, iteration, and measurable growth
• In partnership with the Director of SEO, build a complementary paid media service: define deliverables, outline pricing models, set up tools and reporting systems, and create a repeatable delivery framework
• Act as the founding operator for the service, personally managing initial client accounts while refining best practices and infrastructure
• Collaborate closely with the sales, account management, and marketing teams to craft clear messaging that communicates the value of the paid media service, develop sales and marketing materials (i.e. pitch decks, one-pagers, and case studies), and build smooth onboarding workflows to ensure new clients have a seamless and professional experience from sign-up to campaign launch
• Use early client feedback to continually evolve the service offering and prepare it for scaling (via team expansion or process automation)
• Document all aspects of the service, creating SOPs and templates that enable future team members to deliver with consistency and quality
• Plan, manage, and continuously optimize paid campaigns across Google Ads, Bing, Meta (Facebook/Instagram), LinkedIn, and other platforms
• Conduct end-to-end campaign planning and execution, including keyword research, audience segmentation, A/B testing (ad copy, creatives, and landing pages), and continuous landing page optimization to improve conversion rates and campaign ROI
• Set and manage advertising budgets to ensure we're getting strong results — bringing in high-quality leads at a low cost, and generating more revenue than we spend on ads
• Analyze campaign performance using tools like Google Analytics, Looker Studio, or similar; generate regular reports and actionable insights
• Collaborate with content, SEO, and design teams to ensure alignment between paid efforts and broader marketing initiatives
• Maintain a 4-5x ROAS

Preferred Qualifications

• Experience pricing and delivering marketing services to clients or building a new offering from scratch is a strong plus
• Forward-looking, AI-curious mindset that actively explores and pilots emerging AI advertising tools and opportunities

Benefits

• 100% coverage for the employee for private health, vision, and dental insurance
• 13 paid holidays each year
• Unlimited paid time off
• 401k participation
• Remote work equipment as needed