Performance Marketing Manager

Summary

Join Ceros as a Performance Marketing Manager and play a crucial role in optimizing media plans, budgeting across channels, and ensuring maximum program efficiency. You will be an integral member of the Demand Generation team, working cross-functionally to test, execute, report, and optimize marketing programs. This role requires a test-and-learn mindset, leveraging data insights to develop action plans. You will lead paid media campaigns, manage and optimize paid media plans, collaborate with the demand generation team, and leverage marketing technology for precise targeting. Analyze and report on performance metrics, driving data-informed decisions to improve marketing strategies. Coordinate with other teams to ensure consistent messaging across all channels.

Requirements

• A minimum of 5 years' experience in similar roles, preferably within a B2B technology organizations looking to scale
• Demonstrated proactive approach to testing new channels and formats - this person will be expected to stay up to date on the latest ad trends within our channels
• Proven track record finding creative ways to retarget accounts based using martech stack and internal data
• Ability to build and execute cross-platform campaigns for different audience segments
• Genuine curiosity to understand B2B software marketing buying journey
• Expertise in account-based marketing methodologies and tools
• Proven track record of driving growth and optimizing spend efficiency
• Strong analytical skills, with an emphasis on data-driven decision-making
• In-depth knowledge of performance marketing KPIs and ability to track and report on campaign performance

Responsibilities

• Lead paid media campaigns for our demand generation strategies, driving growth for our new business and expansion teams
• Manage and optimize paid media plans for demand generation campaigns
• Collaborate with the demand generation team to ensure alignment with marketing objectives and spend efficiency
• Leverage best-in-class marketing tech stack to drive precise targeting and scoring
• Manage and optimize campaign budgeting to ensure efficiency of spend
• Analyze and report on performance metrics, driving data-informed decisions to improve marketing strategies
• Coordinate closely with other teams to ensure coherent and consistent messaging across all marketing channels

Preferred Qualifications

• A genuine passion for performance marketing and growth
• Exceptional communication and collaboration skills
• Ability to work autonomously and make crucial decisions
• Proactive communication style
• Desire to stay updated with the latest trends in performance marketing
• Team-oriented approach with a dedication to company growth and success

Benefits

• Global remote-first organization
• Stock options
• Premium health insurance
• 401K matching
• Paid parental leave after a year of employment: 16 weeks for primary caregivers, 4 weeks for secondary caregivers
• Flexible vacation days
• Paid Sick days
• Stipend for your home office setup
• Excellent gear (Macbook Air, external monitor, etc.)
• Stipend towards experiences in which Cerosians can collaborate, educate, and create social connections with one another
• Unlimited access to co-working spaces around the globe