Performance Marketing Manager

Summary

Join our team as a Performance Marketing Manager and lead the strategic planning, execution, and optimization of digital acquisition and retention programs. This data-centric role emphasizes owning key marketing performance metrics, building robust reporting, and driving scalable growth through testing and attribution modeling. You will unlock actionable insights through KPI tracking, incrementality testing, and cross-channel attribution analysis. The ideal candidate has extensive DTC performance marketing experience, understands acquisition and lifecycle levers, and uses data-informed decision-making to improve efficiency and scale. This position reports to the Director of Digital Sales and offers a competitive salary and benefits package.

Requirements

• 5 years of experience in a performance marketing or growth analytics role within a DTC or eCommerce environment
• Deep understanding of marketing KPIs including CAC, LTV, AOV, payback period, and repurchase rate
• Demonstrated experience in incrementality testing, MMM (marketing mix modeling), and attribution methodology development
• Hands-on experience with paid media platforms (Meta, Google, TikTok), GA4, UTM structure, and data visualization tools (e.g., Looker Studio, Tableau)
• Proficiency with Shopify and retention platforms such as Attentive, Klaviyo, and Recharge
• Strong analytical acumen and a strategic mindset, with the ability to translate complex data into actionable insights
• Excellent communication skills and a collaborative working style in fast-paced environments

Responsibilities

• Develop and maintain comprehensive dashboards that track performance KPIs including CAC, LTV, AOV, LTM revenue, and cohort trends
• Lead marketing mix modeling and incrementality testing initiatives to understand channel impact and guide investment decisions
• Design and manage attribution frameworks that deliver clarity across paid, organic, and retention touchpoints
• Partner with cross-functional teams to align forecasts, performance goals, and data infrastructure needs
• Oversee performance across paid platforms including Meta, Google, TikTok, Pinterest, and emerging channels (managed via internal team and agency partners)
• Drive media budget allocation, pacing, and ROI optimization in alignment with business goals
• Lead creative testing frameworks and inform asset development in partnership with brand and content teams
• Ensure precision in tracking, attribution tagging, and data integrity across platforms
• Collaborate on strategy for email, SMS, and push campaigns, with execution led by the Retention Specialist
• Guide segmentation, personalization, and automation strategies that improve key retention metrics and customer LTV
• Support optimization of the subscription lifecycle in collaboration with the product and CX teams
• Define and execute a robust testing roadmap across acquisition and lifecycle channels
• Lead experimentation frameworks that support incrementality, channel efficiency, and funnel performance improvement
• Monitor campaign performance and develop optimization strategies rooted in statistical rigor and channel-specific benchmarks
• Provide mentorship and light oversight to Digital Marketing Specialists across growth and retention functions
• Foster a performance-oriented culture with strong cross-functional collaboration across marketing, analytics, and eCommerce teams
• Partner closely with the Digital Marketing Director to inform strategy and share performance insights at the executive level

Benefits

• Paid time off (flexible)
• Paid holidays
• Insurance: Health, dental & vision
• 401(k) + Company match
• Free product allowance