Performance Marketing Manager

Summary

Join Harry's Inc. as a Performance Marketing Manager for their Mando brand! You will be responsible for driving customer acquisition through various channels like Facebook, Instagram, Twitter, and Reddit. This role demands a data-driven approach, strong analytical skills, and the ability to manage creative development. You'll need 4+ years of experience in an analytically challenging role. The company offers a competitive salary, comprehensive benefits, and a collaborative work environment. Harry's is committed to diversity and inclusion, offering flexible time off, wellness stipends, and generous parental leave.

Requirements

• 4+ years of work experience in an analytically challenging role, such as consulting or banking
• Enterprising “doer,” with an ownership mentality and a bias towards action, constantly hustling and taking initiative to drive improvements yourself
• Hungry to learn in a self-directed way and from those around you to become an expert
• Obsessed with understanding customer behavior and how product benefit messaging influences purchase decisions
• Intensely data-driven in your approach to solving problems, with a persistent desire to analyze, understand, and take action
• Structured thinker and communicator; ability to synthesize complex ideas into actionable recommendations with supporting rationale in a clear, concise manner
• You thrive on direct, honest, and supportive feedback
• Creative thinker who is full of ideas, but follows a structured test-and-learn approach; recognizes patterns, forms hypotheses, can clearly identify actionable next steps from test results
• Humble and zero ego team player
• Sense of humor -- we take our work seriously and ourselves un-seriously

Responsibilities

• Own and efficiently scale customer acquisition driven through FB/IG
• Consistently hit new customer growth, CPA, ROAS, and LTV targets
• Quickly iterate and drive continuous improvement by forming testable hypotheses, running experiments, mining data for optimization opportunities, and revising and evolving media buying strategies
• Independently perform daily ad optimizations while monitoring and reporting out on trends in key performance metrics
• Strong pattern recognition and ability to identify and articulate ad creative performance learnings, why certain ads might be working better than others, and translate that analysis into clear recommendations for what to brief in or create next
• Project manage creative development cycles with designers and copywriters to produce high-performing ads & landing page experiences
• Build and refresh granular performance reports to make the right optimizations on a daily basis
• Take ownership over attribution modeling and identifying the “true” incremental return on investment of marketing channels you manage, balancing multiple measurement methodologies
• Compile industry research, competitive intel, information about new tools and opportunities, and produce recommendations for how to take advantage of these things

Preferred Qualifications

High-growth direct-to-consumer brand-side digital experience

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry’s
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands