Performance Marketing Manager

Summary

Join Lodgify, a fast-growing vacation rental software company, as their Performance Marketing Manager! Lead a team of PPC specialists across 11+ countries, developing and executing paid media strategies to maximize revenue growth. You will manage high-volume performance campaigns, mentor your team, and leverage data-driven optimization techniques. This role requires significant experience in PPC, team leadership, and data analysis. Lodgify offers a dynamic work environment with excellent benefits, including flexible work arrangements, generous paid time off, comprehensive health insurance, and various perks.

Requirements

• Minimum 6 years experience managing PPC campaigns across Google ads, Bing ads, LinkedIn Ads, Youtube and other paid channels
• Proven experience working in a SaaS company
• Team management experience of 5+ members
• Experience in cross-channel attribution, CRM and business intelligence tools like HubSpot, Salesforce, Marketo, MS Power BI, Tableau, etc
• Proficiency with Microsoft Excel, Google Sheets, Google Data Studio and Google analytics
• Excellent communication skills, both written and verbal in English

Responsibilities

• Develop and execute paid media strategies that align with business objectives, such as revenue growth and brand awareness
• Create scalable long-term plans that anticipate evolving market trends, customer behavior, and competitive dynamics, ensuring the paid media program remains innovative and effective
• Take ownership of high-volume performance growth by setting clear goals, allocating budgets strategically, and driving creative strategy
• Oversee the management, optimization, and analysis of global performance campaigns across key paid channels, including Google Ads, Google Display, Bing, LinkedIn, and YouTube, ensuring consistent delivery of results
• Lead and mentor a team of PPC specialists, providing them with the direction, tools, and support needed to excel
• Foster a collaborative and innovative culture that encourages personal and professional growth, empowering the team to achieve exceptional outcomes and align with organizational priorities
• Implement and oversee advanced testing frameworks to analyze data, identify trends, and draw actionable insights
• Use key performance metrics such as CAC, CPL, ROA, and CLTV to inform strategy, optimize campaign performance, and maximize ROI
• Design and implement technical frameworks for automating campaign workflows and bid management processes
• Establish systems and rules to enhance efficiency and scalability while ensuring optimal campaign performance
• Proactively identify new markets, opportunities, and strategies to expand customer reach and drive business growth
• Explore and leverage emerging marketing channels to diversify acquisition efforts and scale paid media performance
• Utilize advanced cross-channel attribution models to integrate and analyze performance data from multiple marketing channels
• Apply these insights to refine testing strategies, improve campaign outcomes, and inform long-term planning

Preferred Qualifications

• Experience with software like automated bidding and scripts
• Fluency in any other European language (i.e. Spanish, Italian, French, Portuguese or German)

Benefits

• The freedom to work from home any day that works for you
• Enjoy 25 working days of paid vacation and Jornada Intensiva in August
• Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist and we cover pre-existing conditions too)
• Save on meals! Enjoy a monthly allowance of 150€ and, in addition, a Flexible Remuneration plan with up to 70€. Plus, enjoy a 50% discount on Ametller’s prepared dishes to level up your mealtime!
• Flexible Remuneration options for your transportation needs
• Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment
• Free Spanish classes
• Boost your earning potential with our referral program that offers paid compensation
• Fuel your day with a daily office breakfast buffet and join our monthly events like football tournaments, wine tastings, hikes, kayaking and more!
• Work in a dynamic environment with offices fully equipped for fun with ping pong, foosball, surrounded by an international team of +60 nationalities