Performance Marketing Manager

Summary

Join EveryWatch, a forward-thinking technology company in the luxury watch industry, as their Digital Performance Marketing Manager. Lead paid media, growth, and acquisition efforts across multiple digital channels. Optimize marketing strategies to drive customer acquisition, engagement, and retention. The ideal candidate is data-driven and passionate about leveraging digital marketing to scale a technology platform. Responsibilities include developing and executing multi-channel digital marketing campaigns, managing SEO/SEM and paid social media, analyzing key performance metrics, and overseeing marketing budgets. The role requires a Bachelor's degree, 4+ years of experience in digital marketing, and strong expertise in paid media and analytics tools.

Requirements

• Bachelor’s degree in Business Management, Marketing & Communications, or a related area of study
• 4+ years of experience in digital marketing, performance marketing, or growth marketing, preferably within an e-commerce, SaaS, or technology-driven platform
• Strong expertise in paid media, Google Ads, Facebook Ads, and programmatic advertising
• Proficiency in Google Analytics, Google Tag Manager, and marketing automation platforms (HubSpot, Marketo, etc.)
• Experience with SEO, SEM, and conversion rate optimization (CRO)
• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
• Strong project management skills with the ability to handle multiple campaigns simultaneously
• Excellent level of spoken and written English is a MUST

Responsibilities

• Develop and execute multi-channel digital marketing campaigns across paid search, social media, and display marketing to drive customer acquisition and revenue growth
• Optimize search engine marketing (Google Ads, etc.) and organic search performance to enhance visibility and drive traffic
• Manage and optimize paid social campaigns (Meta, LinkedIn, etc.) and remarketing efforts to improve engagement and conversion rates
• Track, measure, and analyze key performance metrics using Google Analytics, CRM, and marketing automation tools, ensuring continuous optimization
• Develop A/B testing strategies for landing pages, ads, and website elements to maximize conversions
• Oversee digital marketing budgets, ensuring optimal allocation of resources to maximize ROI
• Work closely with content, product, and sales teams to align marketing initiatives with business goals
• Stay updated on industry trends, competitive landscape, and emerging digital marketing technologies to refine strategies

Preferred Qualifications

• Experience in a startup or the venture capital space is a plus
• Passion for luxury watches and the broader collector ecosystem is a plus

Benefits

• Competitive Salary : USD salary based on skills and expertise brought to the role
• Professional Development : Working at EverWatch offers the opportunity to work in a dynamic and rapidly growing company, providing ample room for professional growth and development
• Exposure to Diverse Team : The role offers exposure to working with a diverse team which can provide a broad range of insights and experience, contributing to a well-rounded professional background
• Remote Work Opportunity : The job description mentions the possibility of working remotely, which can provide a flexible work environment and the opportunity to work from anywhere. This flexibility can lead to a better work-life balance and increased productivity for individuals who value remote work arrangements