Remote Performance Marketing Manager

Summary

The job is for a Performance Marketing Manager at Ramp, a fast-growing fintech company. The role involves driving revenue and SQL growth by owning and scaling Google and Bing Search advertising channels, developing systems and processes for testing, optimizing, and scaling successful performance-driven campaigns, tracking and analyzing performance throughout the entire funnel, partnering with analytic and technical teams, copywriting and creative resources, and regularly communicating insights and trends in the performance marketing landscape to the broader growth organization.

Requirements

• 5+ years of total experience including work in performance marketing at a high-growth technology company
• You’re a master with data analysis, and have an exceptional ability to draw key insights from both quantitative and qualitative data
• You have a ‘get things done’ mentality; you can dissect complex problems, identify solutions, and drive these solutions to completion with a high degree of autonomy
• You are creative and can see how the pieces of a complex problem fit together; you feel comfortable challenging assumptions when they are not well-based
• You like to build - you enjoy the process of going from problem to solution regardless of the medium
• You are passionate about deeply understanding our product and customers' needs to generate meaningful campaigns that reach our customers at the right time with the right message
• You have a team-first mentality and communication skills that allow you to influence others at all levels and across all functions within the organization to rally behind shared business goals

Responsibilities

• Drive revenue and SQL growth by owning and scaling Ramp’s Google and Bing Search advertising channels
• Develop systems and processes for testing, optimizing, and scaling successful performance-driven campaigns
• Track and analyze performance throughout the entire funnel, from ad frequency to conversion rates at each step in the user journey
• Partner with analytic and technical teams to ensure data integrations between the ad platforms and our internal systems are robust and resilient
• Partner with copywriting and creative resources to continuously improve the click-through rate and conversion rate of the campaigns
• Regularly communicate insights and trends in the performance marketing landscape to the broader growth organization

Benefits

• The annual salary/OTE range for the target level for this role is $127,500-$150,000 + target equity + benefits (including medical, dental, vision, and 401(k))
• 100% medical, dental & vision insurance coverage for you
• Partially covered for your dependents
• One Medical annual membership
• 401k (including employer match on contributions made while employed by Ramp)
• Flexible PTO
• Fertility HRA (up to $5,000 per year)
• WFH stipend to support your home office needs
• Wellness stipend
• Parental Leave
• Relocation support for NY
• Pet insurance