Performance Marketing Manager

Summary

Join Remote's Global Performance Marketing team as a Paid Social expert to refine and scale paid social programs (Meta, LinkedIn, etc.), driving high-quality B2B leads and MQLs. This hands-on role requires expertise in optimizing global paid social campaigns, leveraging AI for automation, and collaborating with cross-functional teams. You will audit and optimize existing campaigns, develop compelling ad creative, design targeting strategies, and conduct A/B testing. Responsibilities include monitoring performance, identifying opportunities, managing budgets, and collaborating with data and operations teams. The ideal candidate possesses a highly analytical mindset, thrives in autonomous environments, and stays current on industry trends. Remote offers competitive compensation, flexible work arrangements, and a comprehensive benefits package.

Requirements

• Hands-on experience running and optimizing Paid Social campaigns in a global/multi language environment with a focus on automation
• Proven success in B2B performance marketing, especially driving MQLs and pipeline growth
• Proven use cases of leveraging AI in the context of paid marketing
• Highly analytical mindset —you thrive on improving metrics and understand both the why and the how of performance
• Self-starter with a builder’s mentality
• Comfortable working in cross-functional, fast-moving environments and collaborating across content, design, and sales
• Familiar with campaign tracking, attribution models, and tools like HubSpot, Salesforce, Looker, or similar

Responsibilities

• AI and automation first approach to scale global Paid Social campaigns across Meta, LinkedIn and other relevant platforms
• Audit and optimize existing campaigns with a clear focus on performance, efficiency, and driving qualified Marketing Leads
• Collaborate with content, creative, and product marketing to develop compelling ad creative and messaging tailored to each audience segment and funnel stage
• Design and execute targeting strategies that leverage first-party data, custom audiences, and lookalikes to hit pipeline and MQL goals
• Drive constant experimentation through A/B testing: creatives, audiences, placements, messaging, formats
• Monitor performance daily, spot trends, identify opportunities, and deliver actionable insights to internal stakeholders
• Set and manage budgets, pacing, and forecasts —keeping ROI and CPL targets front and center
• Collaborate with the data and operations teams to refine attribution, conversion tracking, and lead scoring models
• Stay current on social ad platform updates, B2B trends, and competitor activity—always seeking that edge

Preferred Qualifications

• Experience managing feed based campaigns at scale
• Experience with native content amplification on social platforms
• Knowledge of lead nurturing, retargeting, and working within long B2B sales cycles
• Exposure to programmatic or display advertising

Benefits

• Work from anywhere
• Flexible paid time off
• Flexible working hours (we are async)
• 16 weeks paid parental leave
• Mental health support services
• Stock options
• Learning budget
• Home office budget & IT equipment
• Budget for local in-person social events or co-working spaces