SOULCHI is hiring a
Performance Marketing Manager

Summary

The job is for a Performance Marketing Manager at SOULCHI, a flexible startup that focuses on virtues-based leadership, conscious growth, and the United Nations Sustainable Development Goals. The role involves developing and executing performance marketing strategies focused on organic channels.

Requirements

• (Preferred but not required) Bachelor's degree in Marketing, Business, or a related field
• 9 years or more proven experience as a Performance Marketing Manager or similar role, focusing on organic marketing channels and niche markets
• Deep understanding of SEO best practices, content marketing strategies, and email marketing techniques
• Strong analytical skills, with the ability to interpret data, draw insights, and optimize campaign performance
• Proficiency in marketing analytics tools like Google Analytics, SEMrush, Moz, or similar platforms
• Excellent communication and collaboration skills, with the ability to work effectively across teams and departments
• Strategic thinker with a creative mindset, able to identify innovative solutions and opportunities for growth
• Passion for digital marketing, innovation, and driving measurable results in a fast-paced, dynamic environment

Responsibilities

• Develop and execute comprehensive performance marketing strategies focused on organic channels, including SEO, content marketing, email marketing, and social media
• Conduct in-depth keyword research, competitive analysis, and audience segmentation to identify opportunities for organic growth in niche markets
• Create high-quality, engaging content optimized for search engines and targeted to specific audience segments, leveraging industry trends and insights
• Optimize website content and architecture for search visibility, user experience, and conversion rate optimization
• Manage and optimize email marketing campaigns, including segmentation, personalization, and automation, to drive engagement and retention
• Monitor and analyze campaign performance metrics, using data-driven insights to inform optimization strategies
• Stay updated on industry trends, algorithm changes, and best practices in organic marketing, and proactively identify new opportunities for growth and innovation
• Collaborate with cross-functional teams to execute integrated marketing campaigns and initiatives

Benefits

• Equity-Based Compensation Opportunity: As part of the SOULCHI team, you'll take part in our equity-based compensation model, aligning your success with the success of our business
• Flexibility in working hours for the Performance Marketing Manager role, with the opportunity to work anywhere between 15 to 40 hours per week, depending on the candidate's availability and suitability for the role