Remote Performance Marketing Manager

Summary

Wonders is seeking a Mandarin-speaking Performance Marketing Manager to develop and execute lead-gen marketing campaigns, optimize for ROI and growth, and collaborate with other marketing team members. The role requires 5+ years of experience managing Google Ads campaigns, 3+ years of experience managing Meta and other paid channels, proficiency in Google Analytics 4, Google Tag Manager, and Salesforce, and a strong marketing data analytics mindset.

Requirements

• Excellent communication skills in speaking, reading and writing Mandarin Chinese, and proficiency in English
• 5+ years of experience managing Google Ads campaigns
• 3+ years of experience managing Meta and other paid channels
• Familiarity with using Google Analytics 4, Google Tag Manager, and Salesforce

Responsibilities

• Develop and execute lead-gen marketing campaigns across online channels including paid media and affiliate
• Optimize campaign and landing page performance, leveraging A/B testing and other tactics to drive continuous improvement
• Oversee and maintain campaign reports on a daily and weekly basis tracking all KPIs using data from GA4, Salesforce and more
• Collaborate with other marketing team members to develop and execute integrated marketing campaigns

Preferred Qualifications

• Experience with other growth channels such as SEO and Email
• Experience in Webflow for landing page creation and updates
• Experience in the SMB audience or the restaurant industry
• Experience working in a startup environment

Benefits

Salary for this role is $100,000 - $170,000 annually