Performance Marketing Manager

Summary

Join Xentral ERP Software's Performance Marketing team as an experienced expert to drive demand generation and lead capture. You will manage the entire lifecycle of performance marketing campaigns across various paid channels (Google Ads, Microsoft Ads, LinkedIn Ads, META Ads), focusing on cost per SQL optimization. Responsibilities include hands-on campaign management, identifying new channels, A/B testing, data analysis, budget management, and landing page optimization. The ideal candidate possesses strong Google Ads expertise, B2B SaaS experience, and analytical skills. Xentral offers a flexible work environment, competitive compensation, comprehensive benefits, professional development opportunities, and a diverse, inclusive culture.

Requirements

• You have 2 years hands-on experience in growing performance marketing, ideally for a B2B SaaS company
• You have strong hands-on expertise in managing Google Ads
• You are used to work in a dynamic environment – experience in a scale-up would be a big plus
• You are analytically driven and understand technical aspects of performance marketing like e.g. conversion tracking, attribution, etc
• You have a hands-on mentality
• Our target audience is focused mainly in german-speaking countries, so you are fluent or near-native in German, as you have to write ads or support with landing page content

Responsibilities

• Manage the entire lifecycle of performance marketing campaigns with a strong focus on Google Ads
• Hands-on implement and extend demand generation strategies within Google Ads, LinkedIn Ads, META Ads
• Help to identify and set up new paid marketing channels (e.g. review pages such as Capterra & OMR Reviews, Content Syndication, …)
• Define – and with the help of our designer and CVRO specialist – support A/B testing of landing page, ad copy, creatives
• Crunch data on a daily basis to monitor and improve the performance of all channels based on cost per SQL (use Hubspot oriented channel reporting)
• Manage budget and media planning while analysing and presenting performance insights confidently
• Support landing page creation and optimization, contributing to demand generation through LinkedIn, YouTube, and Google Demand Gen
• Develop and implement re-targeting tactics across multiple channels, focusing on high-performing video and image creatives

Preferred Qualifications

Ideally you have first experience working with paid social channels

Benefits

• Flexible Work Environment: Enjoy remote work options across Europe or from our office-hubs in Augsburg, Amsterdam, Berlin, Munich, and Lohne (Oldenburg), along with flexible working hours
• Competitive Compensation & Comprehensive Benefits: Attractive salary packages and a generous leave policy that includes 28 annual leave days, special leave days, and nursing care days. Our comprehensive benefits package also provides a monthly voucher to choose from a variety of providers, including Urban Sports Club, grocery stores, entertainment, and lifestyle options. Additionally, we equip all employees with state-of-the-art home office equipment and offer a 50% subsidy on private pension plans for permanent employees in Germany
• Professional Growth & Development: Benefit from a significant budget dedicated to learning and personal development, supporting your career growth and continuous learning
• Inclusive & Engaging Culture: Participate in virtual and in-person company events and in our yearly culture connect days, fostering a collaborative and vibrant company culture with minimal hierarchies and respectful communication
• Diverse & International Team: Work alongside a multicultural and international team across 17 different work locations within Europe and 32 nationalities, embracing diversity and a global perspective