Performance Marketing Specialist

Summary

Join a dynamic startup and contribute your expertise in paid media to drive aggressive growth. This role requires a strong analytical mindset, experience with various marketing platforms (Google Ads, LinkedIn, Meta), and a proven track record of successful campaigns. You will develop and execute paid marketing strategies, analyze campaign performance, and collaborate with product teams. The ideal candidate possesses a background in engineering or finance and a passion for data-driven decision-making. This is an opportunity to work in a fast-paced, creative environment with a supportive team and contribute to a company with a significant social impact.

Requirements

• BS/MA in Computer Science, Engineering or similar relevant field
• 3+ years of experience in similar paid media / performance marketing roles
• Expert on Google Ads and other paid performance marketing channels
• Strong experience with PPC
• Experience with MixPanel and Google Analytics to analyze behavior and inform paid media campaigns
• Strong growth track record, with samples and results of past campaigns
• Excellent organizational and time management skills
• Excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends
• Strong understanding of marketing funnels
• A healthy “It’s better to ask for forgiveness than permission” attitude
• A/B Testing and Data Analytics experience
• Strong command of English language, both verbal and written, is a must

Responsibilities

• Develop sustainable and aggressive growth strategies across acquisition, activation, retention and monetization
• Plan and build paid performance marketing campaigns across platforms like Google Ads, LinkedIn, Meta (including Instagram), and others
• Measure, track and optimize paid media campaigns to improve cost efficiency and acquisition efficacy
• Determine & track return on investment of various forms of paid marketing
• Conduct thorough audience research and segmentation to target relevant customer segments with personalized messaging and offers
• Run strategic and tactical campaigns and experiments across paid and unpaid media to uncover key business insights and opportunities for scalable user development
• Implement A/B testing and experimentation to optimize ad creative, landing pages, and conversion funnels
• Identify and optimize growth channels to drive growth across products
• Provide inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising etc.)
• Collaborate with product teams to communicate customer insights that arise through paid marketing

Benefits

• Startup environment that’s big on individual responsibility and leans on process and automation
• We’re big on culture. Work with stunning, supportive product, design and engineering teams on problems that matter
• You will be learning and growing all of the time. From business, product, design to engineering you will be learning from a world-class team that is caring, kind, and empathetic