Performance Marketing Specialist

Summary

Join Twilio as our next Senior Performance Marketing Specialist and help manage digital marketing campaigns across Twilio's products in the EMEA region. This hands-on role involves managing paid channels (Google, LinkedIn, Meta), creating ad copy, optimizing campaigns, and collaborating with the EMEA Marketing team. You will contribute to reporting and insights on campaign performance and learn about Twilio's products and business. The role is remote, based in the UK, with occasional travel. This is a great opportunity to grow your skills in performance marketing within a supportive and innovative company.

Requirements

• 2+ years of experience in digital marketing
• Familiarity with Google Ads, LinkedIn and Meta
• A data-driven approach with the ability to spot issues and opportunities in campaigns
• Ability to work well with others, both in your team and across different regions
• A willingness to learn and try new things
• Experience building and managing audiences
• Understanding of budget management
• A desire to learn about Twilio's business and products

Responsibilities

• Support the management and optimization of Digital Marketing activity across EMEA
• Help collaborate with the EMEA Marketing team and international colleagues
• Assist in implementing Paid Social strategies that align with team goals
• Work on audience segmentation across different channels
• Contribute to creating reports and insights on campaign performance
• Learn about Twilio's products and business to help shape campaign strategies
• Work with external partners and suppliers

Preferred Qualifications

• Hands-on experience with other paid channels (like Google Display, YouTube and Reddit)
• Basic knowledge of Segment (or other CDPs)
• German, French, or other EMEA language skills
• Experience in the B2B tech industry
• Tag management experience (like Google Tag Manager)

Benefits

• Competitive pay
• Generous time-off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program