Senior Performance Marketing Specialist

Summary

Join Jane, a remote-first healthcare technology company, as a Senior Performance Marketing Specialist. You will manage and optimize search engine marketing (SEM) channels, including Google Ads and Bing, to drive growth and maximize ROI. Responsibilities include campaign execution, landing page optimization, performance analysis, and strategic collaboration with internal teams. The ideal candidate possesses 5+ years of SEM experience, strong analytical skills, and proven success in delivering measurable results. Jane offers a competitive salary range ($84,600 - $132,100) with a focus on growth and development. The company culture emphasizes flexibility, collaboration, and a commitment to inclusivity.

Requirements

• 5+ of SEM campaign management experience
• Expertise in search engine marketing with a general understanding of full funnel performance marketing channels, such as Meta, LinkedIn & review sites
• Strong analytical skills with the ability to interpret data and drive decisions proactively confidently
• Ability to forecast opportunities based on budget, campaign results based on performance marketing analytics such as CAC, LTV, CPC etc
• Excellent written and communication skills, capable of clearly presenting ideas to key team members
• A results-oriented mindset with high attention to detail and quality
• You have a proven track record of executing paid digital strategies that deliver measurable results
• Adaptable and organized, with a proven ability to prioritize projects and manage shifting workloads in fast-paced environments
• Ability to balance deep data analysis while remaining biased to action
• Genuinely curious and passionate about our mission at Jane, and to dive into customer research and understand the community we serve
• Strong problem-solving skills, with the ability to leverage data analysis and marketing insights to translate complex challenges into performance marketing strategies
• Experience with data visualization tools like Looker and Tableau, and basic understanding of SQL

Responsibilities

• Analyze and optimize search engine marketing channels (e.g., Google Ads, Microsoft Bing) to achieve maximum ROI using a data-informed analysis
• Hands-on design, execution, and optimization of SEM campaigns, including trafficking, quality control, brand safety, launching, reporting, and performance analysis
• Create and refine landing pages using tools like Unbounce to improve conversion rates
• Provide actionable insights and data-backed recommendations to leadership, ensuring alignment with growth objectives
• Provide data-informed recommendations for bidding, creative, targeting, landing pages, modeling, LTV, lead scoring, and budget optimization to drive top performance
• Work closely with our in-house design and content writers to create new creatives, landing pages and messaging
• Collaborate with our campaigns marketing team to provide strategic input, data-informed recommendations and support the execution of integrated marketing campaigns
• Stay updated on digital marketing and search trends, algorithm changes, and industry best practices to maintain competitive campaign performance

Preferred Qualifications

• B2B SaaS experience and understanding the lead funnel through the sales hand-off process in that environment is a plus
• Proficient with tools such as HubSpot and other CRM platforms and understanding of key marketing funnel metrics
• Understanding of our product and bonus if you have context about allied health
• Basic understanding of SQL

Benefits

• Minimum annual salary of $84,600 and maximum annual salary of $132,100
• Remote work