Performance Media Coordinator

Summary

Join VERB, a digital marketing and technology agency in Halifax, Nova Scotia, working with global clients in travel and tourism. As a Performance Media Coordinator, you will collaborate with the media team, supporting campaign objectives and skill development across platforms. Responsibilities include implementing optimizations, reporting, client onboarding, and managing media accounts. You will track client tickets, handle invoicing, and monitor campaign budgets and results. The role requires strong analytical skills, excellent communication, and the ability to present data clearly to clients. VERB offers a balanced work/life approach, fun work environment, and excellent benefits.

Requirements

• 1-2 years of marketing experience (can include Co-Op placements)
• Post-secondary education in advertising, marketing, journalism, business, or relevant experience
• Avid interest in measuring success by numbers, and able to share those insights with clients in an easy-to-understand way
• Demonstrated ability to present and speak to clients professionally and confidently
• Strong attention to detail
• Excellent written and verbal communication with experience presenting to clients
• Highly organized with the ability to function in a fast-paced business environment

Responsibilities

• Support with the implementation of optimization tactics across Google, Facebook, Bing, Metasearch and other relevant paid media channels
• Track relevant client tickets and implement updates under the direction of an Analyst or Strategist as well as support with the coordination of media accounts through note taking, dashboard reviews, etc
• Support with accurate and timely invoicing and billing for accounts being managed based on training from senior members of the team
• Grow understanding of Google, Bing, Metasearch and FB toolset by working closely with strategists
• Assist strategists by pulling together reports and insights
• Monitor campaign budgets and results, escalating any issues as required
• Attend client status calls as required
• Optimize campaigns based on goals and review analytics to ensure goals are being achieved
• Support with traditional and third-party vendor research and campaigns as required, under the direction of a senior member of the team
• Proof dashboards, ensuring they are accurate prior to status meetings
• Maintain knowledge of industry best practices and developments in technology
• Draft search and social copy, as required

Benefits

• 80% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims
• A healthy living account
• Company matching RRSP program
• Top up for Parental/Pregnancy leave
• Remote and flexible work arrangements
• Transit and fitness discounts
• Recreational sports teams
• Learning and development opportunities with a multitude of resources
• Internal recognition programs
• Vacation time available on day one (not to mention an extra bonus week during the holidays)
• An annual travel credit (for non-work related travel)
• Free office snacks and drinks to keep you energized when you’re around