Performance Strategist

Summary

Join Liftoff's Performance Strategy team as a Performance Strategist, New Business (Americas)! In this role, you will provide technical support and strategic guidance to new customers, ensuring their success. You will leverage data analysis to optimize campaigns, identify growth opportunities, and minimize churn. You will collaborate with cross-functional teams, contribute to best practice refinement, and influence product development. This position requires a Bachelor's degree and 2-4 years of relevant experience in campaign optimization or analytics. Liftoff offers a competitive compensation package including equity and comprehensive health benefits.

Requirements

• Bachelors Degree and 2-4 years of campaign optimization, BI, or analytical experience
• The ability to draw insights from data
• Strong Internal Management Skills
• Exceptional prioritization skills
• Presentation and customer-facing experience
• Strong organizational skills
• A proactive and outcome-driven approach
• The ability to communicate clearly and concisely with technical and non-technical teams
• A strategic mindset
• A passion for product and process improvement
• Strong sense of identifying and resolving day-to-day problems

Responsibilities

• Serve as a technical POC for Launch customers - applying best practices to identify growth opportunities, provide proactive account support & utilize optimal performance levers to drive incremental revenue
• Demonstrated ability to engage directly with clients and stakeholders, ensuring a high-quality customer experience and understanding customer needs to drive satisfaction
• Demonstrates a clear understanding of revenue goals and priorities, with experience aligning actions and decisions to support business growth
• Ability to manage competing tasks and focus on high-impact work
• Adept at analyzing challenges and developing creative solutions. Comfortable addressing complex or ambiguous issues and proactively seeking out effective answers
• Minimize churn through expert analysis and effective campaign management
• Passionate about testing new ideas and approaches. Willingness to pilot concepts, assess impact, and iterate to find optimal solutions
• Ability to "wear multiple hats" within a dynamic environment. Ready to shift priorities and adapt to changing business needs with ease
• Skilled in acting as a trusted advisor on the product and platform. Leverages a consultative approach to guide customers internally and externally, offering insights and recommendations that maximize value and deepen client relationships
• Monitor campaign early life cycle ensuring they are setup for success
• Play an active role in various cross-functional projects
• Be proactive with knowledge sharing - provide regular updates in internal team meetings
• Comfortably operate across the company matrix and lead communication with technical and non-technical teams
• Identify & analyze performance trends and potential issues; escalate issues to management and internal teams
• Optimize campaigns for post-install goals using proprietary tools and dashboards
• Help with training and mentorship of new and junior team members

Benefits

• Equity
• Health/vision/dental benefits associated with your country of residence
• Base compensation will vary based on candidate location and experience
• $75,000 - $95,000 (SF Bay Area, NYC, Los Angeles/Orange County)
• $69,000 - $87,000 (Seattle/Olympia, Austin, San Diego, Santa Barbara, Boston)
• $64,000 - $80,000 (All other cities and towns in our approved states)
• Competitive market rate
• Equity
• Health and wellness stipends
• Medical benefits associated with your country of residence