CrossMedia Inc. is hiring a
Planner

Summary

Join our team as a Planner/Paid Search to help drive client success and grow with us in a dynamic, values-based organization.

Requirements

• 1.5 - 2+ years experience in paid search. Digital ad agency experience
• Hands-on Keyboard’ experience in search management platforms. Includes the following
• Supervise the everyday performance of search engine marketing (SEM) campaigns
• Manage monthly and daily spend activity on your assigned clients (Six Figure Monthly Budgets Preferred – Minimum)
• Plan, coordinate.and administer numerous presentations for your managed accounts
• Lead regular status update calls with clients to ensure optimal performance
• Provide daily, weekly, monthly and yearly reporting & analysis strategy
• Communicate key performance trends to your account lead and clients
• Conduct keyword research to drive new areas of growth for your clients
• Ability to stand, bend, and reach
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer

Responsibilities

• Assist with the development and implement comprehensive SEM strategies to meet client objectives
• Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM)
• Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms
• Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns
• Utilize strong analytical skills to interpret overall search performance metrics and trends
• Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization
• Implement A/B testing strategies to continuously improve ad performance and ROI
• Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills
• Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance

Benefits

• Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
• Open PTO policy and paid sabbaticals at significant milestone anniversaries
• Fully-funded healthcare options and agency-wide physical & mental health support
• 401(k) with company match, student loan relief program and financial counseling support
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan
• Tuition reimbursement