Platform Demand Generation Manager

Summary

Join Stripe's AMER Demand Generation team as a results-driven marketer to lead the platform business strategy in core markets. You will create a vision for winning companies with over $1B in revenue and collaborate with stakeholders to build and execute it. This role involves developing multi-channel demand generation strategies, working with paid media experts, executing global campaigns, and building account-based marketing strategies. You will also build cross-functional coalitions, own key business metrics, and identify innovative ways to engage users. This is a business-critical role with significant impact and leadership visibility within Stripe's GTM organization.

Requirements

• 8+ years of relevant experience running marketing campaigns for enterprise sized companies
• Deep understanding of paid media tactics, digital marketing strategies, marketing automation, email marketing tactics, and lead management
• Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow-up, and earning trust as a strategic business partner
• Superb organization and project management skills with the capacity to manage multiple complex projects simultaneously
• Excellent analytical skills and the ability to craft actionable insights from complex data
• Proven track record of building and executing programs with a wide range of cross-functional stakeholders
• Experience with or certification in account-based marketing

Responsibilities

• Develop a multi-channel, regional demand generation strategy and plan to grow pipeline for platform companies across the Americas in collaboration with global marketers and regional experts
• Work with global and regional performance media experts to acquire and re-engage customers through a broad mix of paid media tactics
• Execute global campaigns in conjunction with audience PMMs and global campaign leads to acquire and nurture leads at scale through digital content, paid placement, digital events, targeted nurture programs, etc
• Develop account-based marketing strategies for named account lists
• Build a cross-GTM coalition including Global Marketing, Regional Sales, Sales Development, and Sales Operations to jointly navigate the marketplace and grow pipeline
• Own key business and revenue metrics for platforms across the sales funnel while investigating business health issues such as conversion and lead quality
• Partner cross-functionally to define regional requirements as Stripe refines our marketing capabilities, MarTech stack, and lead management
• Identify innovative new ways to reach and engage our users
• Be a thought leader representing the Americas as we grow across our campaigns and broader go-to-market at Stripe
• Continually optimize for efficiency, scale for growth, and prioritize for focus

Preferred Qualifications

• B2B marketing experience owning a regional demand generation strategy across multiple countries, customer segments, and products
• Experience in the payments, financial technology, or adjacent industries, or marketing FinTech solutions or to FinTech companies
• Experience at a highly dynamic, high-growth tech company or consulting firm