Senior Demand Generation Manager

Summary

Join Customer.io as a Senior Demand Generation Manager to lead partnership development with accelerators, incubators, and venture capital firms. You will build and nurture these relationships, creating repeatable lead generation programs. This role is crucial for achieving ambitious growth goals by expanding the startup ecosystem and driving growth through strategic partnerships. The ideal candidate possesses a methodical approach to data-driven decision-making and has experience in multi-channel marketing campaigns. You will collaborate with various teams to ensure a seamless experience for startups and contribute to the overall success of Customer.io's demand generation efforts. This position offers a competitive salary, equity, and a comprehensive benefits package.

Requirements

• 5+ years in a business development, marketing, or similar role, preferably in a SaaS or startup ecosystem
• Proven success in managing partnerships that drive measurable business results
• Demonstrated experience hitting target goals with the development and execution of integrated, multi-channel marketing campaigns and programs
• Ability to create and execute long-term partnership strategies aligned with business goals
• Skilled in data-driven decision-making and campaign optimization
• Excellent interpersonal skills with a talent for building trust and credibility with partners
• Strong written and verbal communication skills, with the ability to deliver compelling presentations
• Exceptional organizational skills, with the ability to manage multiple projects and priorities simultaneously
• Experience with remote work collaboration tools such as Salesforce, Slack, Notion, G-suite and/or other business management/reporting systems
• Deep understanding of startup challenges and a commitment to enabling their success
• Experience collaborating with accelerators, incubators, and key influencers in the venture capital industry

Responsibilities

• Collaborate with the demand generation team to execute co-marketing campaigns with partners to drive new signups
• Plan and host educational workshops, webinars, and events tailored to the startup audience
• Leverage partner insights to refine campaign targeting, messaging, and channel strategies to deliver against lead and revenue goals
• Develop segment-focused nurture experiences for existing leads in our startup program funnels to get them reactivated
• Track and analyze the success of partnerships and related campaigns, providing actionable insights and recommendations
• Work with the data team to develop dashboards that monitor key performance indicators (KPIs), including lead generation, partner engagement, and customer acquisition
• Design scalable marketing programs to educate and engage potential partners on the benefits of our startup initiative to expand the reach of our startup program
• Successfully onboard and develop new partnerships with VCs, accelerators, and incubators
• Maintain and strengthen existing partnerships to drive greater adoption of Customer.io’s platform among startups
• Partner with sales, growth, and customer success teams to ensure a seamless experience for startups in the funnel
• Work with content creators to develop compelling partner and customer-facing materials
• Provide market and partner insights to influence go-to-market strategies and inform future initiatives

Benefits

• Unlimited PTO - we encourage at least 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
• 16 weeks paid parental leave (including adoption and foster care)
• 100% paid insurance premiums for you and your dependents
• 401k retirement matching - up to 5% dollar-for-dollar match to retirement contributions
• $1,500 annual healthy lifestyle budget (for gym memberships, classes, fitness equipment)
• $250/monthly Remote Work Stipend to be used for home internet, cell phone, and other miscellaneous remote work costs
• $300/month co-working space rental reimbursement
• $2,000/yearly professional education budget for conferences, courses, workshops, books, etc
• $1,500 home office budget to make sure your working space is ergonomic and just what you need to do your best work!
• One month sabbatical after five years at Customer.io
• We also have opportunities to meet in person with your peers throughout the year