Director, Product Marketing

Summary

Join Nextech as a Product Marketing Director to lead the development and execution of marketing strategies for our portfolio. You will define product positioning, devise go-to-market strategies, and drive alignment between product, sales, and marketing teams. This role requires a strategic thinker and skilled leader who thrives on innovation and data-driven decision-making while managing a team. You will own product marketing strategy, lead positioning and messaging, and align activities with business goals. Market analysis, competitive intelligence, and go-to-market execution are key responsibilities. You will also manage and mentor a team, oversee marketing asset creation, and direct campaigns. Finally, you will define KPIs, measure success, and refine strategies for continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 8+ years of experience in product marketing, with 3+ years in a leadership role, ideally within a SaaS company
• Strong expertise in SaaS metrics, customer acquisition trends, and product life cycles
• Proven track record of successful product launches and go-to-market strategies
• Exceptional communication, storytelling, and interpersonal skills
• Skilled in market research, analytics, and utilizing CRM and marketing platforms (e.g., Salesforce)
• Ability to lead teams and cross-functional collaboration effectively in high-growth environments

Responsibilities

• Own product marketing strategy from concept to execution
• Lead positioning, messaging, and market adoption of all Nextech products
• Align product marketing activities with overall business goals and objectives
• Drive deep market research and competitive intelligence to uncover growth opportunities
• Analyze trends, competitor strategies, and customer behavior to shape product positioning and strategy
• Design and execute product launches that maximize adoption and revenue potential
• Partner with product management, sales, and marketing teams to continuously refine go-to-market plans
• Manage and mentor a team of product marketers, ensuring their growth and success
• Foster a collaborative environment to equip the team for seamless execution
• Working closely with Creative Services and Demand Generation teams as well as the Product Management team, oversee the creation of high-value marketing assets, including product demos, case studies, and sales enablement materials
• Direct campaign initiatives across channels to attract prospects, cross- and up-sell, and retain customers
• Equip sales teams with compelling messaging, tools, and training to effectively communicate the product’s value
• Partner with sales leadership to identify and address challenges
• Define KPIs and measure the success of product marketing initiatives
• Utilize analytics and reporting to refine strategies for continuous improvement
• Carry out additional responsibilities as assigned based on business need

Preferred Qualifications

Master’s degree (MBA) is a plus

Benefits

• Generous annual bonus opportunity
• 401(k) with Employer Match
• Flexible Time Off: take time off when you need it without worrying about available hours
• 10 paid holidays + 1 floating holiday
• Volunteer Time Off
• Insurance: Choice of Medical, Dental, and Vision plans
• Health Savings Account with employer match
• Flexible Spending Account
• 100% Company-Paid Parental leave
• 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
• Wellness Program including discounts on medical premiums
• Employee Assistance Program with free counseling sessions available
• Corporate Discounts on Retail, Travel, and Entertainment
• Pet Insurance options