Product Marketing Director

Summary

Join KnowBe4 as a Product Marketing Director and leverage your expertise in competitive intelligence to drive strategic decision-making. You will be responsible for gathering and analyzing competitive insights, collaborating with cross-functional teams, and developing actionable recommendations to enhance our market position. This role demands a deep understanding of the cybersecurity landscape, proficiency in research methodologies, and exceptional communication skills. You will contribute to sales enablement, strategic deal support, and competitive positioning. The position offers a competitive salary and a comprehensive benefits package.

Requirements

• Bachelor's degree in business, marketing, information technology, cybersecurity, or a related field; advanced degree preferred
• 6+ years of experience in competitive intelligence, market research, or strategic analysis within the cybersecurity industry
• Experience leveraging qualitative and quantitative research methods to drive decision-making
• Demonstrated ability to synthesize complex information into actionable insights and recommendations
• Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives
• Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning
• Proficiency in Google Workspace, competitive intelligence tools (Crayon), and CRM and data reporting platforms
• Strong analytical, research, and data interpretation skills, with proficiency in tools and methodologies used for competitive analysis
• Exceptional written, verbal, and visual communication skills, with the ability to craft compelling reports, presentations, and battlecards
• Detail-oriented with strong organizational and project management skills
• Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives
• Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making
• Comfortable working in fast-paced environment, with a proactive and self-starter mindset

Responsibilities

• Conduct continuous competitive research by monitoring earnings calls, analyst reports, third-party tools (e.g., AlphaSense, Crayon, Gong) ,field intelligence and the use of AI to uncover strategic insights that inform deal strategy and sales enablement
• Conduct detailed analyses of cybersecurity competitors, including product features, pricing models, market positioning, strategic direction, and customer perceptions
• Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape
• Collaborate closely with product marketing, sales, and product management teams to support competitive positioning and strategic initiatives
• Develop and maintain competitive intelligence resources such as competitive battle cards, competitor profiles, and market analysis reports
• Perform competitive research to gain firsthand insights into competitor sales tactics, messaging, product demonstrations, and customer experience
• Provide timely alerts and briefings to internal stakeholders on competitive moves, market shifts, or disruptive industry trends
• Lead competitive win-loss analysis projects, identifying patterns, insights, and actionable recommendations to improve win rates
• Present competitive intelligence findings clearly and persuasively to executives and cross-functional teams to inform strategic planning

Preferred Qualifications

Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred

Benefits

• Company-wide bonuses based on monthly sales targets
• Employee referral bonuses
• Adoption assistance
• Tuition reimbursement
• Certification reimbursement
• Certification completion bonuses
• A relaxed dress code