Director, Product Marketing

Summary

Join Consensys, a leading blockchain and web3 software company, as a Product Marketing Director to drive MetaMask's growth. You will define and execute marketing strategies, collaborate with product and marketing teams, and launch innovative offerings. This role requires 10+ years of experience in consumer marketing, a strong understanding of web3, and excellent communication skills. You will work to scale adoption of new offerings, strengthen MetaMask's position in crypto culture, and track marketing impact. This is an individual contributor role with the potential to grow into a team leadership position. Consensys offers a mission-driven environment and the opportunity to work on transformative products.

Requirements

• 10+ years of experience in consumer marketing and/or product Marketing roles, preferably within technology, fintech, or web3 industries
• Demonstrated success in supporting the growth and scaling of consumer facing products
• Strong understanding of web3, blockchain, crypto, or related technologies or a strong desire to build expertise quickly
• A strategic thinker who can turn insights into actionable marketing programs
• Excellent collaboration and communication skills, with experience influencing a wide range of stakeholders
• Passionate about innovation and shaping the future of consumer experiences in web3
• Self starter with the ability to thrive in a fast-paced, cross-functional environment

Responsibilities

• Develop and execute marketing strategies that drive consumer adoption and monetization, positioning MetaMask as a market leader
• Partner with the growth & analytics team to leverage data driven insights into consumer needs, market trends, and competitive positioning
• Craft and execute GTM strategies that drive product adoption, user engagement, and revenue growth
• Contribute to the marketing approach across different product lifecycle stages, focusing on measurable impact
• Develop and deliver marketing programs that strengthen MetaMask’s position in crypto culture
• Help grow the MetaMask brand among new markets and audience segments through innovative campaigns
• Work closely with product, growth, and other marketing teams to ensure alignment between product development and marketing initiatives
• Support the creation of systems and processes that keep the consumer perspective at the heart of our work
• Support the establishment of OKRs to track marketing impact, working closely with leadership to review performance
• Continuously optimize marketing strategies based on results and user feedback

Benefits

• Opportunity to expand your role and grow into team leadership as the marketing function scales
• Join a mission driven team at the forefront of blockchain and web3 innovation
• Work on transformative products that redefine how consumers interact with digital finance and identity