PR Manager

Summary

Join komoot's 100% remote team as their PR Manager for the DACH region. You will develop and execute PR strategies, create compelling content, manage media relations, and collaborate with agencies and internal teams. This role requires at least 5 years of experience in PR within the DACH region, native German fluency, and excellent English skills. Komoot offers a flexible remote work environment, 38 paid days off, professional development opportunities, and a collaborative team culture. The ideal candidate will have a passion for outdoor adventures and a strong understanding of the DACH media landscape. Apply now for this ongoing recruitment process.

Requirements

• Have a minimum of 5 years of hands-on and self-driven experience in public relations, corporate communications, or related fields in the DACH region
• Have a proven track record of executing successful PR campaigns that amplify marketing initiatives, of managing media relations, and of handling sensitive topics or crises
• Are a native German speaker with excellent fluency in English (written and spoken) to effectively communicate with media, stakeholders, and internal teams
• Demonstrate an ability to build, maintain, and engage a strong network of media contacts, spanning general interest, local, and niche outlets
• Have a familiarity with the media landscape in the DACH market and an ability to host or support events to strengthen media relationships
• Have strong editorial skills to draft high-quality press releases, talking points, advertorials, and other PR materials that align with the brand’s tone of voice
• Have strong skills in managing external PR agencies and collaborating with internal teams and external partners
• Are able to represent the brand professionally in public appearances and media engagements

Responsibilities

• Develop and execute PR strategy: Drive a positive brand reputation across the DACH region by crafting and sharing compelling stories that resonate with diverse audiences
• Content creation and spokesperson support: Take ownership of PR content, including preparing talking points, press materials, and providing support to komoot’s spokespersons
• Amplify marketing initiatives: Enhance the public visibility and impact of marketing campaigns through effective PR activities
• Lead external PR agency: Manage and collaborate with our external PR agency to ensure alignment with our goals and high-quality execution of activities
• Media network development: Build, maintain, and onboard a strong network of media contacts across DACH markets, ensuring regular engagement through mailings, press releases, fairs, and events
• Brand representation: Act as a key representative of komoot, building relationships with media outlets across general interest, local, and niche sectors
• Trend and opportunity identification: Stay ahead of editorial trends and identify opportunities for external communications, leveraging achievements and initiatives to highlight komoot’s value publicly
• Press material management: Draft and distribute press releases, advertorials, and other materials aligned with DACH market goals and company objectives
• Performance tracking: Monitor, analyze, and report on the success of PR activities to optimize strategies and improve outcomes
• Crisis communications management: Proactively manage crisis situations to strengthen komoot’s public reputation

Preferred Qualifications

• Have experience of or familiarity with outdoor topics, nature conservation, or safety issues, adding depth to storytelling and relevance in the field
• Being a komoot user/user of outdoor navigation apps would really help you thrive in this role

Benefits

• Your work will contribute to helping millions of people enjoy lovely outdoor experiences
• We’ve been a remote-working company since 2017, meaning: We are remote by default, have frameworks and systems in place, and know how to do it well
• You can work from wherever you want, be it a beach, the mountains, your house, or anywhere else that lies in any time zone between UTC-1 and UTC+3
• We have your costs covered for your co-working space membership or your work-from-home office setup and the latest devices and equipment to do your best work
• You’ll become an essential part of our diverse and international team with colleagues based in 20+ countries across Europe
• 38 paid days off (inclusive public holidays) – you are free to take those days whenever it suits you, including a well-deserved winter holiday break
• We love seeing people grow. That's why each team member gets €2,000 and 3 additional days to spend on professional development each year. Classes, conferences, books – your choice!