Marketing Manager - Regional Growth

Summary

Join Kraken’s Regional Growth team as a marketer and contribute to the company’s expansion in Germany. You will be responsible for developing and executing marketing strategies to increase Kraken’s market share, acquire new users, and enhance customer lifecycle performance. Leverage global campaigns and adapt them to local preferences while generating original ideas to position Kraken’s brand effectively. Your responsibilities will encompass various marketing activities, including content creation, event planning, website optimization, ad localization, social media management, and public relations. You will also analyze marketing performance data, make data-driven recommendations, and collaborate with cross-functional teams. This role requires a minimum of 7 years of experience in marketing, a proven track record of user growth in competitive environments, regional expertise in Germany, advanced crypto knowledge, and experience in regulated financial services marketing.

Requirements

• 7+ years in a marketing role where you autonomously developed marketing/growth strategies and delivered successful campaigns
• A proven track record in growing new users in a highly competitive environment
• Regional expertise (language, culture, etc) for this geography. Additional country expertise is a bonus
• Advanced crypto knowledge including how crypto products work, crypto revenue models, and the crypto players in your region
• Experience with marketing in a regulated business, preferably in financial services
• Strong knowledge of marketing analytics including key ratios and performance metrics, attribution modeling, and A/B testing. Proven use of analytical tools and MarTech
• We will strongly assess creative thinking; we are looking for people that have growth ideas grounded in logic and data, while being capable of supporting their ideas and persuading others to enact them

Responsibilities

• Develop marketing strategies to bolster Kraken’s market share in region, while working with cross-functional teams to execute
• Grow new users in-region and improve performance across their customer lifecycle including initial onboarding, trading, and growth across Kraken’s product suite
• Leverage global campaigns, creatives, content, and brand guidelines to localize according to the preferences of regional audiences
• Develop local-first ideas that uniquely position Kraken’s brand and persuade potential customers to take our calls to action
• Roll your sleeves up - this may include producing content, planning/managing events, bolstering Kraken web pages, localizing ads, managing local social media handles, representing Kraken in PR and interviews, and much more. We are looking for versatile marketers that can work with others and do it themselves when necessary
• Measure results; work with our data to understand marketing performance and make recommendations to adjust for greater effectiveness
• Additional duties and responsibilities as assigned