Dynatrace is hiring a
Principal Account Based Marketing Manager
Dynatrace
π΅ $158k-$200k
πRemote - United States
Please let Dynatrace know you found this job on JobsCollider. Thanks! π
Summary
Join our team as a strategic marketer to create hyper-personalized experiences that captivate and engage high-value accounts in the 1:1 Account Based Marketing role.
Requirements
- Bachelor's degree in Marketing, Business Administration, related field or relevant experience
- 5+ years of advanced knowledge in SaaS enterprise technology marketing, preferably with a focus on ABM
- Proven track record of successfully executing 1:1 ABM campaigns for global accounts
- Strong understanding of how to use marketing technology tools like Marketo, 6Sense, Salesforce, AEM, and data analytics tools
- Ability to work collaboratively in a cross-functional team environment, especially with sales, marketing, and customer success
- A solid understanding of customer personas and the ability to tailor messaging accordingly
Responsibilities
- Deeply understand the unique needs, challenges, and buying journey of target accounts in the 1:1 ABM program
- Lead development of personalized content experiences and programs that resonate with decision makers at the account
- Track and analyze campaign performance, utilize data to optimize strategies and demonstrate the ROI of your efforts
- Collaborate closely with the sales team to ensure alignment on account goals and programs and provide them with insights and marketing muscle needed to reach account goals and close deals
- Build working relationships with regional field marketing and product marketing teams to ensure strategic alignment and seamless execution of ABM
- Be a continual learner, staying current on the latest ABM trends and technologies to continuously refine our approach and ensure maximum program impact
Benefits
- Employees Can Work Remotely Within the United States
- DOE, annual salary is $158 - 200K plus Health, Dental, Life, STD, LTD, 401k, PTO
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Please let Dynatrace know you found this job on JobsCollider. Thanks! π