Principal, Acquisition Marketing

Summary

Join Ethos as Principal, Acquisition Marketing and own the performance management, budget, and tools across various paid ad platforms. You will be responsible for the strategy, execution, and tracking of paid channels to drive marketing performance. Collaborate with internal teams like Creative, Analytics, MarTech, and Growth Product to enhance channel effectiveness. Manage client partner relationships, analyze channel performance, and implement data-driven improvements. Demonstrate thought leadership by conducting tests, presenting results, and recommending new processes. Stay up-to-date on industry trends and technologies. This role requires a proven track record of success in a high-growth B2C startup, deep digital marketing knowledge, and strong analytical skills. Ethos offers a competitive salary and benefits package.

Requirements

• Proven track record of success in-house at a high growth direct response B2C start-up. Fintech or Insuretech preferred
• A deep knowledge of the digital landscape across Paid Social. Meta / Instagram, Snapchat, TikTok, Search, Youtube, Display Ads, TV, CTV
• Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies)
• A minimum of 8 years of experience of direct response marketing experience with 5+ years managing performance Marketing campaigns at a high growth company where user acquisition was critical to the company’s growth
• Advanced MS Excel and ability to work effectively with business intelligence tools (ex. Tableau)
• Excited by the chance to both develop a marketing strategy and hands on optimization
• Experience with adtech and data teams to prioritize your platform and measurement needs
• Have a rigorous approach to testing, iterating, and implementing learnings

Responsibilities

• Own the strategy, execution, and tracking of paid channels (e.g., programmatic, affiliates, influencers, social) to drive marketing performance in line with budget and goals
• Track performance on a weekly and monthly basis and make adjustments to improve target KPIs
• Partner with internal teams (e.g. Creative, Analytics, MarTech, Growth Product) to effectively drive all aspects of the channels you manage
• Manage client partner relationships
• Run analyses on channel performance and implement findings quickly
• Demonstrate thought leadership by conducting tests, developing, presenting test results, and making recommendations for new processes and strategic tactics
• Function as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices