Principal Product Marketing Manager

Summary

Join Feedzai, a leading RiskOps platform, as a Product Marketing Manager and drive demand for our fraud and financial crime products. You will collaborate with various teams to develop and execute marketing programs, create compelling value propositions, and support customer acquisition. This role requires a strategic mindset and tactical execution skills to define market opportunities and drive projects to completion. Ideal candidates possess 5+ years of B2B product marketing experience in fintech or equivalent operational experience in fraud prevention. The position offers a chance to work with cutting-edge AI/ML technology and impact the growth of a rapidly expanding FinTech company. You will be immersed in our brand with training, connections, and one-on-one time with your manager.

Requirements

• Bachelor's Degree or professional qualification required
• You are either a strategic thinker with 5+ years of experience positioning and marketing in a B2B product marketing role, ideally in fintech OR an ambitious individual with operational experience of fraud and financial crime prevention at a bank or fintech seeking to transition to the exciting world of a rapidly growing and innovative solution provider
• Ability to operate at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion
• Clear thinker and communicator with excellent written and oral communication skills
• Proven problem solver, able to discern the crux of an issue and use good judgement in recommending practical solutions
• Ability to follow and iterate on established processes

Responsibilities

• Define and execute the marketing programs that drive demand for Feedzai’s fraud and financial crime products
• Develop competitive, differentiated positioning for audiences that span from C-level executives and heads of fraud operations teams to system architects and developers
• Support customer acquisition through sales enablement assets particularly pitch decks and solution sheets, deliver competitive intelligence (eg, battlecards, 3rd party market research, deep dive decks)
• Craft compelling value-driven messaging that demonstrates to our market not only Feedzai’s advancements, but also how we use this technology to solve customer problems
• Support the feedback loop between Feedzai cross-functional teams and the market, by gathering insights from customers and analysts, and then socialize that back to team leaders to optimize the roadmap, unique selling propositions, and pipeline build motions
• Manage and deliver go-to-market strategy and assets across product lines and teams - sales, product, and marketing