Remote Senior Lifecycle Marketing Manager

Summary

Join Skillshare as a Senior Lifecycle Marketing Manager and strategically plan and execute email and referral campaigns to boost user acquisition, engagement, retention, and winback. Reporting to the Director of Organic and Brand, you will leverage your deep understanding of customer lifecycle and referral marketing to develop and implement high-impact email campaigns. This crucial role contributes significantly to Skillshare's growth and member satisfaction. You will collaborate with various teams, analyze campaign performance, and stay updated on industry trends. The position requires extensive experience in email campaign management and strong analytical skills. Skillshare offers a collaborative and supportive work environment.

Requirements

• 4-6 years of experience in end-to-end management of email campaigns
• A deep understanding of customer lifecycle marketing
• A proven track record of success in developing and implementing effective email and push campaigns
• Strong analytical skills and the ability to track and interpret campaign data
• Comfort coding with using an email design system and working with responsive HTML email templates
• A collaborative and team-oriented work style
• Experience monitoring and troubleshooting email deliverability and inbox placement
• Must have experience using ESPs (e.g. Blueshift, Braze, Iterable) and SendGrid

Responsibilities

• Develop and execute email and push campaigns to drive user conversions, engagement, retention, and winback
• Manage the email and push marketing strategy and calendar, prioritizing projects to meet the company’s business objectives
• Create and maintain relationships with partners across Creative Studio, Community & Content, Product, and Engineering
• Track and analyze campaign performance, share performance insights with stakeholders, and make recommendations for improvement
• Develop hypotheses, run tests, identify key insights, and automate the most effective strategies to drive growth
• Stay up-to-date on the latest email and push marketing trends
• Collaborate across the marketing team to develop integrated marketing campaigns in support of subscription, marketplace, and other offerings
• Manage vendor relationships, freelancers, and agency partners to complete projects in a timely fashion and on budget
• Partner with Product and Engineering on eventing, content management and recommendation schemes

Preferred Qualifications

• Push notification and referral marketing experience
• Familiarity with Airtable, Parcel, Figma, and Looker

Benefits

Base salary of $148,000, depending on experience