Remote Senior Marketing Manager

Summary

Join our team as a Senior Lifecycle Marketing Manager and drive user acquisition, engagement, retention, and winback through strategic planning and execution of email and referral campaigns.

Requirements

• 4-6 years of experience in end-to-end management of email campaigns (push notification and referral marketing experience is a nice-to-have)
• A deep understanding of customer lifecycle marketing
• A proven track record of success in developing and implementing effective email and push campaigns
• Strong analytical skills and the ability to track and interpret campaign data
• Comfort coding with using an email design system and working with responsive HTML email templates
• A collaborative and team-oriented work style
• Experience monitoring and troubleshooting email deliverability and inbox placement
• Must have experience using ESPs (e.g. Blueshift, Braze, Iterable) and SendGrid; Familiarity with Airtable, Parcel, Figma, and Looker are nice to have

Responsibilities

• Develop and execute email and push campaigns to drive user conversions, engagement, retention, and winback
• Manage the email and push marketing strategy and calendar, prioritizing projects to meet the company’s business objectives
• Create and maintain relationships with partners across Creative Studio, Community & Content, Product, and Engineering
• Track and analyze campaign performance, share performance insights with stakeholders, and make recommendations for improvement
• Develop hypotheses, run tests, identify key insights, and automate the most effective strategies to drive growth
• Stay up-to-date on the latest email and push marketing trends
• Collaborate across the marketing team to develop integrated marketing campaigns in support of subscription, marketplace, and other offerings
• Manage vendor relationships, freelancers, and agency partners to complete projects in a timely fashion and on budget
• Partner with Product and Engineering on eventing, content management and recommendation schemes