Principal Growth Product Manager

Summary

Join Huckleberry as a Principal Growth Product Manager and own the strategy and execution of growth initiatives across our mobile apps and website. You will collaborate with various teams to enhance user acquisition, engagement, retention, and monetization. Deep understanding of user segments and needs is crucial for launching short-term and long-term growth initiatives. You will define and lead a roadmap of initiatives, drive experimentation through A/B testing, and champion customer value while scaling successful projects. Regular reporting on growth KPIs and progress is expected, along with building a scalable growth engine and exploring creative growth opportunities beyond the core product. This role requires a strong analytical background and experience in mobile and/or subscription-based businesses.

Requirements

• 7+ years of growth product management experience with experience in mobile and/or subscription-based businesses
• Strong analytical and quantitative skills with the ability to use data and metrics to understand user needs to influence product roadmaps, plans, and execution
• Track record of delivering measurable results through A/B testing, conversion rate optimization, and iterative product improvements
• Experience empowering and motivating a cross-functional team to deliver high-quality, delightful experiences across both web and app
• Creative, outside-the-box thinking with deep analytical rigor to uncover new growth opportunities and optimize existing product experiences
• Strong oral and written communication across both technical and non-technical audiences
• Experience in direct user testing, A/B and multivariate testing, and data analysis
• You thrive in a startup or other high-ambiguity environment

Responsibilities

• Own the Growth Roadmap: Define and lead a roadmap of initiatives focused on improving activation, engagement, and monetization metrics across web and app platforms
• Drive Experimentation: Rapidly ideate, build, and run A/B tests to improve conversion rates, retention, and revenue. Partner closely with analytics to size opportunities and measure impact
• Champion Customer Value: Balance growth goals with user-centric product development to ensure that improvements in KPIs reflect genuine value delivered to families
• Scale Successful Bets: Identify high-potential opportunities across the customer journey to use rapid experimentation to scale the most impactful initiatives to maximize business outcomes
• Tell the Growth Story: Regularly report on growth KPIs, test outcomes, and roadmap progress to stakeholders and company leadership
• Systematize Growth: Help build a scalable growth engine by establishing best practices, instrumentation frameworks, and a culture of continuous experimentation
• Think Beyond the Product: Pursue creative growth opportunities outside of the core product experience such as partnerships, campaigns, or entirely new go-to-market initiatives to establish new growth opportunities from the ground up

Preferred Qualifications

Prior experience with user behavior-oriented or habit-forming apps is a plus

Benefits

• Equity
• Unlimited PTO
• Health
• Vision
• Dental
• Paid parental leave for primary and secondary caregiver
• 401k match