Principal Product Marketing Manager

Summary

Join Vendia as a Principal Product Marketing Manager and significantly contribute to the company's growth by crafting compelling narratives. You will collaborate with Sales, Solutions Architects, Solution Consulting, and Product teams to strategically position and brand Vendia's platform and solutions. Responsibilities include developing and executing customer-centric strategies, creating marketing materials, conducting experiments, and fostering relationships with analysts and partners. Success in this role requires a strategic mindset, strong teamwork skills, data-driven decision-making, and excellent communication abilities. The ideal candidate possesses extensive experience in product marketing and B2B SaaS, along with a passion for innovative technology.

Requirements

• Be a strategic, result-driven marketer with understanding of various aspects of marketing
• Be a team player, able to align cross-functional teams towards a common objective
• Be both data-driven and intuitive; know the market and competitive landscape
• Be a great player/coach; have the ability and interest to drive outcomes directly and mentor others
• Be highly organized and articulate; work at a fast pace and clearly articulate business priorities
• Be metric-driven with excellent analytical and project management skills
• Be fluent in English, both writing and speaking
• Be familiar with and effective at working on a remote or distributed team
• Have 10+ years of relevant work experience—marketing, product marketing, product management, strategy consulting
• Have 7+ years of specific product marketing or go-to-market experience
• Have experience in B2B SaaS and data technology marketing working closely with sales teams

Responsibilities

• Define and execute strategies to reach different customer segments; gather qualitative and quantitative insights to inform your work (messaging, positioning, etc.) to attract, convert and retain customers
• Develop and evolve product positioning, messaging, and associated content (e.g., sales tools, web content, case studies, etc.) informed by user research, market insights, and understanding of our industry and customer buying process
• Develop, run and analyze experiments with GTM teams to uncover non-linear scaling motions
• Advocate for our existing and prospective users, be informed about our competitive landscape, and influence our product vision and strategy
• Work closely with cross-functional teams—sales, solution consulting, solution architects, product management, design, and engineering—to develop go-to-market strategy and drive launches for our products
• Drive our analyst and influencer relationships, from top-tier analysts like Gartner, to industry influencers in the technology and business applications markets
• Help drive GTM motions with technology and services partners

Preferred Qualifications

Have passion for innovative technology, empathy for the people who use it, and a global outlook