Principal Product Marketing Manager

Summary

Join Bloomerang as a Principal Product Marketing Manager and lead product marketing for the Fundraising Program. You will report to the Director of Product Marketing and collaborate with various teams to develop and execute go-to-market strategies. Responsibilities include conducting market research, crafting product narratives, managing product launches, developing sales enablement materials, and acting as a subject matter expert. This role requires 7+ years of product marketing experience in a SaaS environment, a bachelor's degree, and excellent communication and collaboration skills. Bloomerang offers a competitive compensation package, including health insurance, generous PTO, 401k matching, and a fully remote work option.

Requirements

• 7+ years of product marketing experience along with a strong track record in a SaaS environment
• Proactive individual able to thrive in a fast-paced, multi-task-oriented environment
• Bachelor’s degree in business, marketing, market research or relevant industry experience
• Excellent interpersonal skills and the ability to collaborate and manage cross-functionally
• Strong presentation skills and ability to concisely and clearly communicate ideas
• Demonstrated problem solving and critical thinking skills
• Ability to understand industry concepts and product information and transform into compelling messages and marketing strategies that drive results
• Highest level of professionalism and accuracy when representing the Bloomerang brand

Responsibilities

• Conduct primary research and optimize product buyer personas
• Document buyer’s journey and create message map
• Craft a product narrative that articulates the value of our solution and how it fits into our broader portfolio message
• Refine positioning and messaging that differentiates from alternative solutions
• Collaborate with cross-functional stakeholders to uncover testimonials, data, and other proof points that reinforce our position and message
• Own product and feature launches and lead cross-functional team to launch readiness
• Work with Sales leadership to develop message training and enablement materials that support the sales motion
• Develop sales enablement materials tailored to the needs of our Channel Partners
• Monitor and update ideal customer profile and product segmentation strategies
• Develop briefing materials and serve as point of contact for industry press and influencers
• Partner with the Market Insights team to monitor the competitive landscape and provide insight and analysis. Identify our strengths and weaknesses relative to the competition and arm the sales team with the plays and tactics to win
• Partner with Corporate Communications team to create product content such as case studies, videos, website copy and blog posts
• Act as the Subject Matter Expert (SME) for the portfolio, actively contributing to virtual and in-person events through engaging presentations and expert insights
• Support pricing and packaging decisions with research and market insights

Preferred Qualifications

• Knowledge of and experience in the non-profit space
• Knowledge of and experience volunteering or managing volunteers
• Prior leadership experience overseeing individual contributors

Benefits

• You’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere
• You’ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer Days, 12 paid holidays, as well as paid parental leave
• You’ll receive a 401k match to help invest in your future
• Everything you need to be successful, shipped right to your door
• The salary range for this position is: $131,000 - $197,000. You may also be eligible for a discretionary bonus
• This is a permanent, full-time, fully remote position. Employees living in Indianapolis, IN are welcome to work from our company headquarters