Product Analytics Lead

Summary

Join Roadsurfer as their next Product Analytics Lead and drive insights across the digital customer journey. You will collaborate with Product, Design, and Engineering teams to understand user interaction, identify areas for improvement, and lead the development of the A/B testing strategy. This leadership role involves managing a team of analysts, defining KPIs, and translating complex analyses into actionable insights. You will shape how behavioral data is collected and interpreted, ensuring product decisions are data-informed and user-centered. The position requires strong communication and collaboration skills, along with proficiency in SQL and various analytics tools. Roadsurfer offers a collegial atmosphere, flexible work arrangements, personal development opportunities, and various other benefits.

Requirements

• 5+ years of experience in analytics, with at least 2+ years in product analytics and people management
• Proven experience leading A/B testing programs and experimentation platforms
• Strong communicator who can collaborate cross-functionally and align stakeholders
• Proficient in SQL and comfortable guiding analysts on query logic and data modeling
• Deep experience with web and product analytics tools (e.g., GA4, Amplitude, Mixpanel)
• Familiar with funnel analysis, retention/cohort analysis, segmentation, and feature adoption metrics
• Experience with dashboarding tools (Looker, Power BI, Metabase) — you know how to deliver insights that drive decisions

Responsibilities

• Lead and Develop a High-Performing Product Analytics Team
• Manage and grow a team of Product Analysts
• Provide regular feedback, career development support, and mentorship
• Promote a strong data culture focused on curiosity, impact, and product understanding
• Build and Scale Our Experimentation Program
• Define and lead the A/B testing and experimentation strategy across platforms
• Ensure statistical rigor and clarity in test setup, evaluation, and interpretation
• Partner with Product Managers and Designers to embed experimentation into product development workflows
• Turn Behavioral Data into Product Insights
• Build and maintain self-serve dashboards and deep-dive analyses to answer product questions
• Uncover trends in onboarding, feature adoption, engagement, and churn using tools like GA4, Amplitude, or Mixpanel
• Conduct funnel analysis, cohort analysis, and retention modeling to identify pain points and opportunities
• Define and Align on Product KPIs
• Establish and maintain a clear product measurement framework across the customer journey
• Define key metrics for success across product features and initiatives
• Partner with Product Leadership to track performance and inform prioritization
• Be a Strategic Advisor
• Work closely with Product, Engineering, UX, and Leadership to align on goals and roadmaps
• Translate complex analyses into actionable insights and clear product narratives
• Advocate for data-informed decision making at all stages of product discovery and delivery

Preferred Qualifications

Bonus: experience with experimentation tools like Google Optimize, VWO, Optimizely, or home-grown platforms

Benefits

• TEAM SPIRIT & TEAM EVENTS: Look forward to a collegial atmosphere with flat hierarchies, lots of fun and great team spirit, as well as regular team events such as joint sports sessions, pizza & beer evenings, etc
• FLEX WORK & WORKATION: You are flexible in terms of working hours. Our Flex Work Policy enables you to switch between office days and home office days and work from abroad in Europe for one month per year
• PERSONAL DEVELOPMENT: We support your personal and professional development through an individual Growth Plan and our Inhouse Academy
• CAMPER BUDGET: You get an annual camper budget to experience the #happyroadsurfing lifestyle for yourself
• DISCOUNTS : Use our Corporate Benefits Platform, the Travel Industry Card and Family & Friends Discounts