Remote Product Growth Marketing

Summary

Join a dynamic team at SOCRadar as a Product Growth Manager, driving product adoption, revenue growth, and customer satisfaction through market research, customer analysis, and data-driven decision-making.

Requirements

• 4 - 5 years of experience in a product management or marketing role
• Bachelor's degree in business, marketing, IT or related field
• Proven track record in driving product growth and revenue
• Strong analytical skills and data-driven decision making
• Experience in A/B testing, experimentation, and growth hacking
• Excellent communication and interpersonal skills
• Cross-functional collaboration and teamwork
• Understanding of product lifecycle management
• Experience in the cybersecurity industry
• Knowledge of SaaS business and Product Led Growth models and metrics
• Proficiency in data analysis tools
• Experience with marketing automation and CRM platforms

Responsibilities

• Develop and execute product growth strategy: Align product initiatives with overall business objectives to drive sustainable growth
• Conduct in-depth market research: Identify market trends, customer needs, and competitive landscapes to inform product development and go-to-market strategies
• Lead growth initiatives: Optimize product features, user experiences, and testing through data-driven experimentation
• Collaborate cross-functionally: Work closely with product, marketing, sales, and engineering teams to achieve growth objectives
• Analyze user behavior: Utilize data analytics to understand customer journeys and identify opportunities for improvement
• Drive product adoption: Develop and implement strategies to increase user adoption and engagement
• Optimize product lifecycle: Manage product updates, enhancements, and end-of-life decisions
• Develop pricing and packaging strategies: Optimize revenue generation and customer value
• Track and analyze product performance: Monitor key metrics and identify trends to inform decision-making
• Leverage data to optimize growth: Use data insights to drive product improvements and marketing campaigns
• Assist Online Sales: Create packaging, pricing, and creating self-service buying experiences for customers
• Champion Product Led Growth: Evangelize the benefits of PLG across the organization and build a product-led mindset and help create engaging onboarding experiences that drive product value realization

Benefits

• Private Health Insurance
• Remote working environment
• SOCRadar Academy E-learning Platform
• Birthday & October Security Awareness Month Day off