Thrive Market is hiring a
Product Manager, Ads & Monetization

Summary

Thrive Market is seeking a dynamic and experienced Ads & Monetization Product Manager to lead their efforts in maximizing revenue through strategic advertising initiatives. The role involves developing and executing an advertising strategy across digital platforms, collaborating with cross-functional teams, analyzing data, staying up-to-date on industry trends, and improving the customer journey.

Requirements

• 7+ years of Product Management experience
• 5+ years of experience on native consumer mobile apps
• Ads and Monetization experience is a must
• Proven track record of developing and implementing successful advertising and monetization strategies that drive revenue growth
• Extensive experience with A/B testing
• Ability to pull your data to create insights and discover trends from our users
• Driven by data and exceptional analytical skills; you know how to use both quantitative and qualitative data to build products
• Strong communication and storytelling skills with stakeholders in all departments
• Superior organization and project management skills with the ability to juggle multiple projects, deadlines, and communication lines
• Craft the product strategy for your area of ownership based on data, including transactional data, usage statistics, primary customer research, competitive analysis, and industry analyst reports

Responsibilities

• Develop and implement a comprehensive ads and monetization strategy to maximize revenue across our digital platforms
• Collaborate with product development teams to integrate advertising solutions seamlessly into our products while maintaining a positive user experience
• Partner with marketing and sales teams to identify and pursue advertising opportunities that align with our business objectives and target audience
• Analyze market trends, competitor strategies, and user behavior to identify new monetization opportunities and optimize existing revenue streams
• Define key performance indicators (KPIs) and metrics to track the effectiveness of advertising campaigns and monetization efforts
• Work closely with data analytics teams to gather and analyze data insights, identify trends, and inform decision-making
• Stay up-to-date on industry developments, emerging technologies, and best practices in digital advertising and monetization
• Continually and effectively create product briefs, presentations, and communication plans for leadership, key stakeholders, and development teams
• Evaluate end-to-end customer journeys and continuously identify opportunities to improve member engagement experiences across desktop and native mobile applications
• Helm thoughtful experimentation across products to constantly improve the prospect and member experience through feedback and A/B testing

Preferred Qualifications

Affinity for the social mission of Thrive Market and a deep appreciation and empathy for the needs of the customer

Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Competitive salary (DOE) + equity
• 401k plan
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
• Ability to work in our beautiful co-working space at WeWork in Playa Vista and other locations
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform