Product Manager

Summary

Join A Place for Mom as a Product Manager to shape digital experiences connecting families with senior care solutions. You will own the product lifecycle, from discovery to optimization, defining and delivering against product goals. Deeply understand the needs of seniors and their families through research, translating insights into product opportunities. Collaborate cross-functionally with design, engineering, analytics, and marketing teams. Lead agile ceremonies, monitor performance, and iterate based on user feedback. Think strategically, act proactively, and take accountability for outcomes. This role requires 3-6+ years of product management experience in a B2C or marketplace environment and a strong understanding of agile methodologies.

Requirements

• 3–6+ years of product management experience, ideally in a B2C or marketplace environment
• Strong understanding of agile methodologies, product discovery, and hypothesis-driven development
• A track record of shipping and iterating on digital products with measurable impact
• Exceptional communication and collaboration skills — you can translate between business, design, and engineering with ease
• Empathy for users combined with a bias for action and results

Responsibilities

• Own the Product Lifecycle
• Drive the full product development lifecycle — from opportunity discovery to launch to optimization
• Define, refine, and deliver against product goals and key success metrics
• Prioritize ruthlessly, balancing business needs, customer value, and technical feasibility
• Write clear, actionable requirements and user stories that keep teams aligned and focused
• Understand the User
• Deeply understand the needs, emotions, and behaviors of seniors and their families through qualitative and quantitative research
• Regularly partner with design, research, and data teams to test hypotheses, uncover friction, and validate concepts
• Translate insights into product opportunities that address real human challenges with empathy and clarity
• Be a voice of the user in every product conversation — especially in moments that impact trust, care, or urgency
• Collaborate Cross-Functionally
• Partner closely with Design, Engineering, Analytics, and Marketing to define scope, sequence, and delivery of product features
• Facilitate ongoing alignment with stakeholders across business, legal, operations, and sales
• Ensure cross-functional teams are clear on the "why," not just the "what," behind product initiatives
• Champion transparency and communication throughout the product development process
• Ship with Quality and Speed
• Lead agile ceremonies with confidence — sprint planning, standups, retros, and backlog grooming
• Work with engineering leads to remove roadblocks and maintain momentum
• Monitor performance of shipped features and continuously iterate based on user feedback and data
• Ensure releases are stable, usable, and impactful from day one
• Measure and Optimize
• Define clear success criteria and KPIs before building — and rigorously measure against them post-launch
• Use data (behavioral, transactional, operational) to identify new opportunities or areas for refinement
• Run A/B tests or multivariate experiments to improve usability, conversion, and retention
• Share results transparently and use them to drive the next cycle of learning and improvement
• Act Like an Owner
• Think strategically and act proactively to move the business forward
• Be resourceful, self-directed, and decisive in ambiguity
• Take accountability for outcomes — not just output
• Constantly ask: “Is this the best experience we can offer our users right now?”

Preferred Qualifications

• Experience with analytics tools (Amplitude, GA4, Mixpanel, etc.) and basic SQL a plus
• Background in healthcare, eldercare, or high-trust consumer services

Benefits

• $115,000 to $130,000 + 10% Bonus
• 401(k) plus match
• Dental insurance
• Health insurance
• Vision Insurance
• Paid Time Off