Product Manager

Summary

Join UNiDAYS as a Product Manager for Ad Monetisation & Growth and play a key role in enhancing on-site advertising, driving user acquisition and re-engagement, and optimising personalised advertising experiences across web and mobile platforms. You will collaborate with marketing teams on off-site campaigns, leverage marketing and advertising technologies, and analyze performance data to inform product improvements. This position requires strong product management experience, expertise in ad platforms, and proficiency in using marketing technologies. The role involves stakeholder collaboration, trend identification, and product backlog management. UNiDAYS offers a remote-work option within the UK with occasional travel to campus, and a comprehensive benefits package.

Requirements

• 3+ years of product management experience with a strong understanding of various ad platforms, including Snapchat, Instagram, Pinterest, TikTok, and Facebook
• Proven experience working with Mobile Measurement Partners (MMPs) and ad servers
• Demonstrable experience leveraging martech tools, including Content Management Systems (CMS) and web/app back-ends
• Track record of using digital marketing to achieve company objectives, with a clear understanding of key performance indicators (KPIs)
• Demonstrable experience collaborating with diverse teams including Commercial, Marketing, Product, Engineering, and Data Insight
• Demonstrated ability to spot trends, conduct in-depth analysis, and formulate actionable plans based on insights
• Hands-on experience measuring and interpreting large-scale marketing performance data

Responsibilities

• Define and execute the product roadmap for on-site ad monetisation, focusing on delivering highly personalised advertising experiences within the UNiDAYS web and mobile applications
• Work hands-on with our existing marketing technology and advertising technology tools and services (including MMPs and ad servers) to optimise ad delivery, targeting, and performance
• Collaborate closely with marketing teams to support the planning, execution, and optimisation of off-site marketing campaigns on platforms like TikTok, Meta, and Snapchat, with a focus on user acquisition and re-engagement
• Monitor, analyse, and interpret large-scale marketing performance data to identify trends, derive actionable insights, and inform product improvements and marketing strategies
• Partner effectively with Commercial, Marketing, Product, Engineering, and Data Insight teams to ensure alignment, gather requirements, and drive successful product launches and iterations
• Proactively identify emerging trends in ad tech, martech, and digital marketing, translating them into concrete action plans to enhance our offerings and achieve business goals
• Manage and prioritise the product backlog for ad monetisation features and initiatives, ensuring a clear and well-defined roadmap

Preferred Qualifications

Experience with Reddit, Google Ads, and YouTube is a bonus

Benefits

• 25 days holiday per year increasing with length of service, plus flexible bank holidays
• Competitive salaries
• 4pm finishes every Friday
• Company bonus scheme
• Company pension scheme
• Private health insurance (Vitality)
• Income protection policy
• Life assurance policy
• Employee Assistance Program
• Enhanced parental leave pay
• Core hours with flexibility around how/when you manage your time
• Regular team building activities
• The latest tech and hardware will be supplied from day one
• Good Vibes Program: we know we’ve all had to adapt to new ways of working and UNiDAYS has always taken pride in the community we’ve created in the office but we’re just as committed to creating an innovative approach to fostering connections and improving engagement outside of the office! We want to boost your remote working experience so think virtual parties, pottery classes, wellness classes and guest speakers just to name a few!
• Support for home working for all new team members. We will help assess your home set up and you can expense £150 towards any additional furniture you may need to be safe and comfortable when working from home