Product Manager, Onboarding And Activation

Summary

Join us as the Product Manager, Onboarding & Activation and own the crucial initial stages of the user journey, focusing on driving engagement and conversion through targeted subscription models and seamless onboarding. You will collaborate with growth marketing, engineering, and design teams to implement product-led growth strategies, ensuring every new user is set up for long-term success. This role involves innovating subscription models, designing personalized onboarding flows, executing growth initiatives, optimizing data-driven strategies, and collaborating across multiple teams. The ideal candidate possesses 4+ years of product management experience, preferably in subscription-based businesses and wellness/fitness tech, along with strong analytical and communication skills. The position is fully remote for candidates in specific states, with potential for travel.

Requirements

• 4+ years of product management experience, preferably in subscription-based businesses and wellness/fitness tech
• Experience in a startup or scale-up, ready to roll up your sleeves, quickly pivot based on data, and wear multiple hats as needed
• Proven track record of implementing growth strategies that drive user acquisition and activation
• Strong analytical skills with experience in A/B testing, data analysis, and KPI tracking
• Technical product management experience, with the ability to collaborate effectively with engineers, understand technical constraints, and ensure seamless execution of product requirements
• Exceptional communication and collaboration skills; experience working with cross-functional teams
• Passion for health and wellness, with a deep understanding of the challenges and opportunities in the space

Responsibilities

• Experiment with various subscription models and paywall tactics to enhance user conversion for our core and premium experiences
• Collaborate with marketing to test pricing strategies, freemium models, and add-on services
• Design and implement personalized onboarding flows that cater to users of all experience levels, from beginners to advanced practitioners
• Work with design and content teams to create welcoming, engaging first experiences for new users to increase activation as part of the broader user journey
• Develop and execute product-led growth initiatives and features aimed at increasing subscription rates and upsell opportunities
• Partner with marketing to align campaigns with promotions and in-product experiences
• Collaborate with engineering to address and improve backend systems related to payment processing
• Work to streamline logic for trials, renewals, and declined payments to reduce friction and enhance the user experience
• Identify and address gaps in existing processes to ensure seamless payment workflows and accurate subscription tracking
• Conduct research to uncover pain points and barriers to conversion to inform strategy
• Utilize analytics to identify opportunities for growth within the product
• Conduct A/B tests to optimize conversion paths, onboarding flows, and activation strategies
• Serve as the bridge between marketing, engineering, design, and analytics teams to ensure seamless execution of initiatives
• Advocate for user needs and ensure alignment with Glo’s business objectives
• Partner with product counterparts across other areas of the business to develop and execute on a cohesive strategy

Preferred Qualifications

Prior experience with onboarding and top of funnel experiences

Benefits

• $110,000 - $130,000/year + equity
• Remote work