Senior Data & AI Solutions Activation Manager

Summary

Join Fetch Rewards as the Go-To-Market Activation Lead for the newly built AI and Data Solutions function. You will be responsible for launching AI-powered insights and marketing platforms, managing Alpha/Beta launches, sales enablement, and cross-functional rollout plans. This role requires close collaboration with sales, product, marketing, and customer success teams. The position is full-time and can be based in a US office or remotely. Fetch offers a competitive compensation package including base salary, equity, and benefits. The company fosters a people-first culture and provides numerous employee benefits.

Requirements

• GTM, product marketing, or program lead from a scaled enterprise or martech company
• Experience launching and scaling marketing, insights, or retail media products in CPG, AdTech, Retail Media or Mar Tech Platforms
• Highly executional and comfortable owning multi-threaded pilot programs across functions
• Skilled collaborator with Sales, Product, Marketing, and Customer Success
• Strong project manager who can prioritize and execute in fast-paced environments
• Passionate about insights, campaign performance, and enabling commercial teams

Responsibilities

• Own day-to-day Alpha/Beta operations: client selection, onboarding, measurement, and success criteria
• Partner closely with Sales and Sales Specialists to support deal cycles, run product demos, and enable co-selling
• Build playbooks, pitch materials, and training content to scale knowledge across GTM teams
• Design and deliver KPI dashboards to track early client success, feature usage, and conversion
• Structure and run feedback loops with clients to identify friction and accelerate roadmap input
• Partner with Marketing to support new feature launches, early case studies, and go-to-market campaigns
• Manage cross-functional program timelines and ensure executional alignment

Preferred Qualifications

• Experience in AdTech, Retail Media, or Analytics
• SaaS Experience

Benefits

• Equity: We offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth
• 401k Match: Dollar-for-dollar match up to 4%
• Benefits for humans and pets : We offer comprehensive medical, dental and vision plans for everyone including your pets
• Continuing Education : Fetch provides ten thousand per year in education reimbursement
• Employee Resource Groups : Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break
• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule
• Calvin Care Cash : Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
• Flexible Work Environment : Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home